I am in charge of developing campaign strategies to achieve the brands’ objectives. I follow the entire project from the initial phase: from taking charge of the briefs, followed by context and competitive analysis in order to provide advice and guidelines, to the development of campaigns that are made up of strategy, creativity and planned KPIs. In the ongoing phase I am in charge of devising and/or revising scripts and content, following shootings and productions during sets and events, as well as monitoring the progress of the campaigns themselves. Finally in the reporting phase, I analyse performance from both a quantitative and qualitative point of view.

Brand Identity and content strategy for SMEs

Affiancamento a esperti di post-produzione video in ambito pubblicitario nel montaggio e in particolare nell'area VFX.