Beatnik West Town, Bambola

CANNABIS CONSULTING FIRM- Spearheaded the complete redesign of company's website (hosted on Wix) with a main focus on SEO and User Experience improvements, increasing visits to the site over 200% week over week- Developed content marketing strategy plan from the ground up, integrating keywords and key topics gleaned from research conducted using SEMrush, and oversaw the development and scheduling of content across our website, blog, and social media channels- Managed the Summer Marketing & Communications intern, optimizing her existing skillset to develop high quality content for the company while ensuring she had ample opportunity to learn and grow as a marketer- Authored marketing, sales, and informational email blasts and sequences using our CRM tool (HubSpot)- Developed brand messaging & positioning for four clients; delivering strong brand, mission, and vision statements, brand tone, and company values under rapid turnaround time expectations- Wrote and edited several exhibits for cannabis license applications for three clients in Illinois and West Virginia- Provided thorough and detail-oriented revisions on all written content and creative assets to ensure professional and clear communications with clients and public audiences

Product Marketing, Power Tool Accessories • Drove new product launch in conjunction with the brand marketing team for the Nail Strike spade bits by developing a launch deck, launch kit, social media content, and working with influencers• Developed 2.0 product concept for DareDevil spade bit through desktop research, gleaning online product reviews, and user experience interviews across multiple markets• Conducted field research for products within the wood-drilling and screw driving categories in order to collect user insights and create organic content to use on social media platforms • Brainstormed new and innovative ideas for Impact Tough screwdriver bit line

User Experience Consultant • Analyzed and annotated 20+ scholarly articles for desktop research phase of a Design Thinking project related to autonomous driving (AD)• Developed internationally-used interview guidelines (USA, Germany, China, Hong Kong) to avoid bias and guide easy flowing conversation• Synthesized results of 30+ interviews that took place in Asia, US, and Germany, and provided unique perspective• Participated in three 3-week “sprints” at the Center for Research of Development in Renningen, Germany for AD project

Scrum Master• Planned and coordinated first annual sales meeting in Dallas which saw over 60 attendees• Assisted in conducting 15 user experience research interviews across three states• Guided the True Blue project team for four months as Scrum Master • Simultaneously participated on the development team for True Blue project while in Scrum Master role

Brand and Content Marketing - Dremel (Bosch subsidiary)• Pioneered how-to video tutorial series for Dremel’s DIY craft kits which involved producing nine videos across three kits which resulted in cost savings of $20k • Oversaw website enhancement projects, curated content, and wrote copy to optimize for SEO and improve user experience on digilab.dremel.com and dremel.com• Coordinated and helped orchestrate two photo shoots and one video shoot for launch of new laser engraver• Collaborated cross-departmentally with product team to design and execute the unboxing experience for the new laser

- Responsible for training new employees on internal marketing database; keeping database documentation for users up-to-date to reflect changes and updates- Supported all brands and relative business units under Bosch both nationally and internationally in data synchronization, website maintenance, and troubleshooting ensuring data consistency and completeness - Assisted in coordinating website and database optimization with IT, brand teams, and external vendors for improved resolution and flexibility- Developed paid search and SEO content for product landing pages and promotions

- Created ad pixels and placements in DoubleClick Campaign Manager software in order to collect data- Analyzed and managed data from Origin software (pertains to ad performance, audience attributes, and pixel placement)- Maintained and updated creative across all digital channels, delivered updated creative to Discover’s vendors and agencies - Communicated with technology and compliance departments to facilitate the launching of new campaigns

- Created and proofread press releases to be sent to more than 600 individuals - Restructured résumés into biographies for performance programs- Maintained and updated compilation spreadsheet of all relevant press articles and information- Communicated with department heads to facilitate accomplishment of day-to-day goals

- Developed and organized a weekly plan for campers’ activities to ensure an organized and entertaining experience- Oversaw 10+ children at a time in a camp of 50+, responsible for their safety and daily activities- Facilitated and supervised field trips to various locations in the Chicago-land area- Strengthened campers’ communication skills through team-building activities and games

Communicated with teachers to maintain a stress-free and positive educational environment. Guided and assisted students with homework and challenging readings. Motivated students to be excited about activities and ready to learn.