User Researcher, Brand Director & Interactive Designer - Hp X Scadpro Sponsored Project
Savannah, Georgia, United States
The project works under the guidance of HP, cooperating with NVIDIA, Adobe, and Intel. The task is to promote the features and benefits of products from HP partners and to increase brand awareness. The team worked together through in-depth research on the target user, people in art and design programs that demand a high level of mobile computing and GPU acceleration, defining "Essential Toolboxes," and creating a microsite, promo video, and a plan for webinars.- Worked under the guidance of HP, Adobe, Intel, and NVIDIA to increase awareness of the product line through omni-channel marketing initiatives.- Conducted market research and user research to identify target disciplines among young creators and procurement professionals.- Redesigned the user flow of the “Essential Toolbox” feature based on the theme of “better together,” then wireframed, and prototyped.- Facilitated visual direction for layout and design assets based on HP's guidelines.- Designed the interaction for the proposal of “Essential Toolbox.”