Elise Respicio-Jun Email & Phone Number

Vaughan, On, Ca

• Build and execute near daily email and SMS campaigns to segmented audiences for Knix’s sister brand, Knixteen• Work closely on send strategy with channel owners and brief in emails to creative on a bi-monthly basis• Conduct daily and weekly reporting on overall KPIs (traffic, revenue, orders, CVR, open rates, click rates)• Track daily revenue target performance by pulling traffic and order data from Amplitude/Looker. Occasionally provide ad-hoc insights to management based on previous day/week performance• Assist in reporting for Knixteen lifecycle (primarily welcome and abandon flows, signup units) and provide any notable insights to leadership on WoW performance• Brief in + conduct A/B tests and present any statistically significant insights for weekly business review. Following the results, I use these insights to optimize BAU email campaigns where possible to increase engagement (CR)• Present weekly creative recaps on top and bottom-performing campaigns (based on revenue, traffic, and engagement). These recaps are then used to inform future email briefs to ensure top-performing creative tactics are used• Write engaging, conversion-focused marketing copy for SMS campaigns

Toronto, Ontario, Canada

Toronto, Ontario, Canada

•Co-led the RCMA team of directors and committee members; our first fully in-person year since the pandemic with admirable attendance at all events and high degree of collaboration within the team.• Executed the creation, shipment, and hand-off of 20+ RCMA-branded sweatshirts for team members!• Photographed every in-person event for social media use.

Toronto, Ontario, Canada

•Collaboratively managed a group of committee members + interns with the Co-Director to establish new marketing campaigns and advertising materials, regularly discussing what methods will increase attendance to RCMA events.•Created + pitched the “Intern IG Takeover”, a four week growth experiment that allowed junior marketers to have complete creative control over the RCMA Instagram page. Interns presented their creative strategies to the rest of the portfolio, noting down current social media engagement levels & comparing these levels after four weeks. The goal of this program was to allow for a more stimulating, hands-on learning experience for the younger marketers.•Regularly used Adobe Photoshop + Canva to create original social media posts for events + career opportunities.•Hosted and moderated the 2022 Rotman Commerce Marketing Conference with speakers from Mid-Day Squares, Couply, Twitter, Warner Bros, and more.

Toronto, Ontario, Canada

• Utilized Klaviyo ESP on a daily basis to format and send out weekly general launch/product reminder/campaign ending emails• Assisted the digital marketing team in segmenting audiences for content creators launching another product with Makeship• Assisted in weekly reporting by monitoring relevant KPIs: open rates, click rates, sales ($)• Created content for Makeship’s Instagram and Tiktok using Canva and Capcut• Pitched successful ideas for Instagram content for Makeship’s launch with Old School Runescape and assisted in the creation process• Created weekly trend analyses, consistently kept the social media team up-to-date with everything new and trending on Instagram, Tiktok, and Twitter• Attended a number of webinars regarding the creator economy, AI, and influencer marketing and created clear and concise meeting notes to report to the Director of Marketing• Assisted in the formatting, editing, and creation of SEO taglines for Makeship Blog

Ottawa, Ontario, Canada

• Assisted the National Recognition Program Coordinators by managing important internal documents for the annual Deputy Minister’s Award ceremony.• Contributed to the strong recognition culture through numerous self-written internal communications and marketing materials regarding Linguistic Duality Day, National Indigenous Peoples Day, Black History Month, etc.• Led communication between department heads for a number of internal/external awards, such as the Public Service Pride Award, Michelle C. Comeau HR Award, APEX Award of Excellence, etc.• Prepared 50+ Long Service Award letters and the briefing note for the Deputy Minister.• Communicated and collaborated across departments bilingually, in both English and French.• Led and conducted an ISED-wide employee survey regarding the DM’s Award Ceremony and participant satisfaction.• Led the Wiki decommissioning/Intranet redesign for the People and Skills team, managed a team of two other students during this 3-month project.

Toronto, Ontario, Canada

• Student Engagement Officer, Lead for the Rotman School of Management Project.• Acted as the main point of contact/liasion for Rotman alumni (certain classes) in regard to alumni events, donorship, and mentorship opportunties.• Supported the advancement of the University of Toronto by organizing donations and philanthropic relationships with alumni.• Led the Rotman School of Management Class of ‘92 Project, contacting over 80 individuals over phone within a one-month period, directly assisting a 2.5x attendance increase for Rotman’s REUNITE Alumni Event.• Contacted various Alumni, as well as Rotman and UofT staff to hear their stories, school affinity, and learn what drives them to give; over 500 people contacted during this project.• Consistently met or succeeded outreach and contact expectations.

Calgary, Alberta, Canada

• Utilized the Hubspot CRM platform on a daily basis to maintain relationships between the company and 1000+ existing and potential retailers in Canada and USA.• Worked closely with the Co-Founder to create an in-depth B2C marketing communications plan for both the pre-existing Velvette product line and the launch of new products.• Photographed and edited new product images for social media and website usage. Utilized personal and external venues such as Mintroom. (Camera: Canon EOS t3i | Software: Canva, Photoshop, Illustrator, Lightroom)• Independently wrote numerous (>5) SEO-focused, informative blog articles for the company and created various other online marketing materials.• Created the site listing images + infographic for Velvette’s new product: Gua Sha tool.

Oshawa, Ontario, Canada

Honours Bachelor Of Commerce - Bcom, Management Specialist, Focus In Marketing, Minor In Economics.

Activities + Societies: • First Year Learning Community (2020) • Rotman FLC Case Competition (2021) • Recognized Study Group Participant.

Bachelor Of Commerce - Bcom, Business Administration And Management, General

Activities and Societies: International Society • Nominated by University of Toronto to attend AMBS for a full academic year. • Completed.

Bachelor Of Commerce - Bcom

1st Year: • RC First Year Learning Community Member and Case Competition Participant • RC Toastmasters Public Speaking Competition.

Vic One Chambers Program, Economics And Leadership

• Accepted into Victoria College’s award-winning Vic One program. • Vic One is a distinctive academic experience for first-year students.

Ossd | French Immersion Certificate

Activities and Societies: • Yearbook Club • Peer Tutoring • French Immersion Program • Student Ambassador for the 2019 Europe Trip.