Elise Respicio-Jun Email & Phone Number

• Build and execute near daily email and SMS campaigns to segmented audiences for Knix’s sister brand, Knixteen
• Work closely on send strategy with channel owners and brief in emails to creative on a bi-monthly basis
• Conduct daily and weekly reporting on overall KPIs (traffic, revenue, orders, CVR, open rates, click rates)
• Track daily revenue target performance by pulling traffic and order data from Amplitude/Looker. Occasionally provide ad-hoc insights to management based on previous day/week performance
• Assist in reporting for Knixteen lifecycle (primarily welcome and abandon flows, signup units) and provide any notable insights to leadership on WoW performance
• Brief in + conduct A/B tests and present any statistically significant insights for weekly business review. Following the results, I use these insights to optimize BAU email campaigns where possible to increase.

Toronto, Ontario, Canada

Toronto, Ontario, Canada

• Co-led the RCMA team of directors and committee members; our first fully in-person year since the pandemic with admirable attendance at all events and high degree of collaboration within the team.
• Executed the creation, shipment, and hand-off of 20+ RCMA-branded sweatshirts for team members!
• Photographed every in-person event for social media use.

Toronto, Ontario, Canada

• Collaboratively managed a group of committee members + interns with the Co-Director to establish new marketing campaigns and advertising materials, regularly discussing what methods will increase attendance to RCMA.
• Created + pitched the “Intern IG Takeover”, a four week growth experiment that allowed junior marketers to have complete creative control over the RCMA Instagram page. Interns presented their creative strategies to the.
• Regularly used Adobe Photoshop + Canva to create original social media posts for events + career opportunities.
• Hosted and moderated the 2022 Rotman Commerce Marketing Conference with speakers from Mid-Day Squares, Couply, Twitter, Warner Bros, and more.

Toronto, Ontario, Canada

• Utilized Klaviyo ESP on a daily basis to format and send out weekly general launch/product reminder/campaign ending emails
• Assisted the digital marketing team in segmenting audiences for content creators launching another product with Makeship
• Assisted in weekly reporting by monitoring relevant KPIs: open rates, click rates, sales ($)
• Created content for Makeship’s Instagram and Tiktok using Canva and Capcut
• Pitched successful ideas for Instagram content for Makeship’s launch with Old School Runescape and assisted in the creation process
• Created weekly trend analyses, consistently kept the social media team up-to-date with everything new and trending on Instagram, Tiktok, and Twitter

Ottawa, Ontario, Canada

• Assisted the National Recognition Program Coordinators by managing important internal documents for the annual Deputy Minister’s Award ceremony.
• Contributed to the strong recognition culture through numerous self-written internal communications and marketing materials regarding Linguistic Duality Day, National Indigenous Peoples Day, Black History Month, etc.
• Led communication between department heads for a number of internal/external awards, such as the Public Service Pride Award, Michelle C. Comeau HR Award, APEX Award of Excellence, etc.
• Prepared 50+ Long Service Award letters and the briefing note for the Deputy Minister.
• Communicated and collaborated across departments bilingually, in both English and French.
• Led and conducted an ISED-wide employee survey regarding the DM’s Award Ceremony and participant satisfaction.

Toronto, Ontario, Canada

• Student Engagement Officer, Lead for the Rotman School of Management Project.
• Acted as the main point of contact/liasion for Rotman alumni (certain classes) in regard to alumni events, donorship, and mentorship opportunties.
• Supported the advancement of the University of Toronto by organizing donations and philanthropic relationships with alumni.
• Led the Rotman School of Management Class of ‘92 Project, contacting over 80 individuals over phone within a one-month period, directly assisting a 2.5x attendance increase for Rotman’s REUNITE Alumni Event.
• Contacted various Alumni, as well as Rotman and UofT staff to hear their stories, school affinity, and learn what drives them to give; over 500 people contacted during this project.
• Consistently met or succeeded outreach and contact expectations.

Calgary, Alberta, Canada

• Utilized the Hubspot CRM platform on a daily basis to maintain relationships between the company and 1000+ existing and potential retailers in Canada and USA.
• Worked closely with the Co-Founder to create an in-depth B2C marketing communications plan for both the pre-existing Velvette product line and the launch of new products.
• Photographed and edited new product images for social media and website usage. Utilized personal and external venues such as Mintroom. (Camera: Canon EOS t3i | Software: Canva, Photoshop, Illustrator, Lightroom)
• Independently wrote numerous (>5) SEO-focused, informative blog articles for the company and created various other online marketing materials.
• Created the site listing images + infographic for Velvette’s new product: Gua Sha tool.

Oshawa, Ontario, Canada

Honours Bachelor Of Commerce - Bcom, Management Specialist, Focus In Marketing, Minor In Economics.

Activities + Societies: • First Year Learning Community (2020) • Rotman FLC Case Competition (2021) • Recognized Study Group Participant.

Bachelor Of Commerce - Bcom, Business Administration And Management, General

Activities and Societies: International Society • Nominated by University of Toronto to attend AMBS for a full academic year. • Completed.

Bachelor Of Commerce - Bcom

1st Year: • RC First Year Learning Community Member and Case Competition Participant • RC Toastmasters Public Speaking Competition.

Vic One Chambers Program, Economics And Leadership

• Accepted into Victoria College’s award-winning Vic One program. • Vic One is a distinctive academic experience for first-year students.

Ossd | French Immersion Certificate

Activities and Societies: • Yearbook Club • Peer Tutoring • French Immersion Program • Student Ambassador for the 2019 Europe Trip.