● Led search engine optimization initiatives in organic search & local search to improve website traffic and social media presence, increasing engagement by 113%.● Improved website visibility through keyword research, analysis, and by conducting alt tag and keyword image description modifications on website landing pages.

● Responsible for conducting social media trend analysis and addressing feedback pertaining to product quality, efforts contributed to doubled net profit and revenue.● Developed time saving internal system and processes for managing community outreach through a reusable classification and common response framework.● Managed all social media marketing accounts and provided new product testing feedback.