Elise Erickson Email & Phone Number

Minneapolis, MN, US

Eden Prairie, Minnesota, United States

• Designed long-term brand community strategy to align with core brand pillars, improve member engagement, and inspire long-term brand loyalty.
• Redesigned brand community structure. Analyzed existing data, conducted stakeholder interviews, and benchmarked against both competitors and gold standards to create recommended design.
• Responded to urgent member needs for updated structure and content, engaging directly with brand community leaders to improve communication, engagement, and satisfaction.

Minneapolis, MN

• Lead strategic direction for Bayard’s monthly transportation blog. Delegate content creation and coordinate schedule for 8 writers, generating new articles monthly.
• Increase revenue for primary client by a projected 8.7% over the course of 2021 by promoting new media options and recruitment strategies.
• Present regularly to clients and recommend strategies on a weekly, monthly, quarterly, and yearly basis to guide upcoming recruitment efforts with timely, data-driven decisions.
• Analyze media performance for up to 4 clients using data centered insights to guide budget and strategy recommendations using Excel and the Google suite of tools, resulting in informed, fact-based strategic decisions.
• Coordinate with 28+ vendors to develop and implement targeted media strategies for clients’ unique needs including SEM, social, copy redesign, surveys, e-blasts and online campaigns.
• Ensure success of client projects by overseeing every stage of campaigns through launch. Monitor and analyze subsequent data to refine projects post-launch.

Minneapolis, MN

Minneapolis, MN

• Negotiated and finalized publishing contracts on behalf of clients, resulting in the publishing of clients’ book by Penguin Random House.
• Facilitated licensing agreements for authors and third parties, focusing on film, audio, and publishing rights. Sold 40+ licenses for rights to reprint and set text to music.
• Collaborated with agents to successfully sell film rights to Amazon and Netflix, among others.
• Coached 75+ writers at 7+ conferences, providing feedback in person and in writing.

Greater New York City Area

• Worked with agents to compose foreign rights contracts. Created and managed databases.
• Compiled and managed agency inventory to send to clients.

Greater New York City Area

• Wrote reader's reports for manuscript submissions and provided input for edits and changes.

New York

• Reported on, and edited manuscripts in romance, mystery, and women’s fiction genres.
• Assisted editorial staff in sourcing market data to support the purchase of manuscripts.

Greater Minneapolis-St. Paul Area

• Assisted high school students in both classroom and one-on-one settings with written work and coached them on their study skills in order to help them improve academic performance.

Sanibel, FL

• Worked for a small publishing company to edit and revise a previously published nonfiction book for its second edition.
• Collaborated on an educational plan for children incorporating diverse materials including books, newsletters, and a workbook.
• Revised the Jungle House website with changes aimed at streamlining information and clarifying navigation/

• RealAbroad.com is a travel website and blog for students, by students. As a contributing author I wrote an average of two blog posts per month focused on travel advice and recommendations for the student traveler.

Chestertown, MD

• Adapted and reinterpreted Shakespeare's "Much Ado About Nothing" into a 1930's style musical. The play was performed at the National Music Festival, Washington College, Chestertown, MD on June 9-10, 2013 and featured.

Master Of Business Administration - Mba

Bachelor'S Degree, English Language And Literature

Activities and Societies: Studied Abroad in England, Greece, and Scotland. Active in Sigma Tau Delta, Collegiate Chorale, and Swing.

Publishing Certificate, Publishing