Marketing and Communications Manager for an emerging, multi-brand dental innovation start-up company.Tasked with creating the brand guidelines, content, marketing and communication strategy and online presence for Affordable Dental clinics, Sparx dental laboratory, Oratomic4D education models and subsidiary companies.

Responsible for online and print content management and strategy including website, social media, EDM, e-newsletter, magazine features and interviews. Elevated the quality, volume and output of online member content. Focus on student and recent graduate demographic including interviews, articles, videos and podcasts. Scripting, interviewing and writing to filming, hosting and editing.Development of online resources during COVID-19 pandemic. Continuing education portal offered online CPD for… Show more Responsible for online and print content management and strategy including website, social media, EDM, e-newsletter, magazine features and interviews. Elevated the quality, volume and output of online member content. Focus on student and recent graduate demographic including interviews, articles, videos and podcasts. Scripting, interviewing and writing to filming, hosting and editing.Development of online resources during COVID-19 pandemic. Continuing education portal offered online CPD for dentists unable to practice or attend face-to-face courses during the pandemic. Show less

Internationalisation Project: Coordinator of 3 Subgroups (Language Learning, Cultural Competence and Global Perspectives and Content in the Curriculum) tasked to expand internationalisation efforts at Dalhousie. Involved communication with internal faculty and external peer institutions to determine best practice recommendations through landscape analysis and literature review. Co-writer of resulting reports for submission to Dalhousie Strategy Committee (DSC).

Successfully redesigned member e-newsletter and created student specific e-newsletter, presenting a streamlined, interactive format for news and events. Editor of the Annual Report and regular NSW Dentist magazine features such as cover articles and the President’s Report.

Responsible for international agent communications – Malaysia, India, United Arab Emirates and South Africa. Internal Communications Officer for ‘Centre of Excellence’ interstate co-location project. Focus on building development updates, employee transitioning and cultivation of professional, unified image. Member of Corporate Re-Branding Committee. Formed to create a professional reflection of the RCPA Quality Assurance Program (QAP) brand compatible with the expansion and cohesion of… Show more Responsible for international agent communications – Malaysia, India, United Arab Emirates and South Africa. Internal Communications Officer for ‘Centre of Excellence’ interstate co-location project. Focus on building development updates, employee transitioning and cultivation of professional, unified image. Member of Corporate Re-Branding Committee. Formed to create a professional reflection of the RCPA Quality Assurance Program (QAP) brand compatible with the expansion and cohesion of 14 interstate QA Programs. Member of Pathology Update Planning Committee. Marketing contributions for the RCPA’s new innovations presented at the Sydney Convention Centre. Show less