Oversee public relations strategy for independent restaurants, wine, spirits and artisanal food products, as well as managing teams.

Served as the chief storyteller and spokesperson for a highly-regarded portfolio of 8 independent dining concepts. Supervised a Social Media Manager and Digital Sales Manager, and managed external graphic designers and web programmers.Developed and executed public relations and marketing strategies by maintaining press kit materials, ensuring consistent messaging across channels, aligning with business goals to increase brand awareness, and overseeing a promotional budget. Established a brand identity for the group and 3 new restaurants, plus rebranded 2 restaurants with logos, style guides, websites and key messaging.Secured top-tier local and national press in outlets, such as New York Times, Los Angeles Times, Wall Street Journal, Food & Wine and much more. Press portfolio attached below. Developed successful nomination packages for national restaurant industry recognition, including 5 James Beard Semifinalist nominations.Wrote and designed marketing content, and crafted bi-weekly group-wide and restaurant-specific e-newsletters. Grew our audience from 9,000 to 106,000 and increased the open rate from 15-20% to 41-50%. Promoted and helped execute external brand, talent and media partnerships and events, and secured sponsorships. Raised $42,500 in sponsorship funds for "8 Nights at Birdie G's" 2023 dinner series.Collaborated with local charities and organizations to strengthen the group's leadership position, including an annual, sold-out VIP Membership program that has raised over $1 million since 2014.Successfully guided restaurants through the COVID-19 pandemic, and positioned them as industry leaders by shaping and promoting compelling takeout offerings, strategically communicating strict safety standards and vaccination policy, and crafting an operating & safety playbook as a template for other restaurateurs.Designed and built the Rustic Canyon Family of restaurants website. Oversaw the process of making all restaurant websites ADA-compliant.

Served as the day-to-day lead and oversaw 15-20 top-tier restaurant, culinary personality, spirits and hotel accounts simultaneously, while managing a team of 4.Developed and led PR strategies for the Rustic Canyon Family of Restaurants, Gail Simmons, Valerie Confections, Patina Restaurant Group, 123 Spirits, while also guiding team members and lending support on campaigns for Brooke Williamson's Company for Dinner restaurant group, Anchor Distilling Company, Mr. C Beverly Hills, dineL.A., and many more. Secured top-tier local and national press in outlets such as Food & Wine, Bon Appétit, Saveur, Condé Nast Traveler, Lucky Peach, Sunset, Esquire, VICE Munchies, TastingTable, TODAY Show, Good Morning America, Los Angeles Times, Los Angeles magazine and more for restaurant, bar and hotel openings, cookbook and product launches and culinary events. Provided support and training to ensure all team members were working to their optimum and expected performance level, as well as cultivated opportunities for their growth. Collaborated with leadership in 4 offices to enact strategic approaches for company expansion, and secured new business opportunities and clients.

Created and led a new division at PMK·BNC that focused on culinary and lifestyle clients. Oversaw public relations for up to 13 clients simultaneously, which included chef personalities, restaurants, books, luxury real estate properties, artists and high-profile events in television, music, sports, film and lifestyle, while managing a team of 2.Developed public relations strategies for Chefs Susan Feniger & Adam Perry Lang, The Bungalow, Lucky Strike Lanes, The Mesa Residences at Amangiri, the TV Academy (Primetime & Creative Arts Emmys), American Music Awards, Women in Film, Super Bowl events for Rolling Stone and many more. Pitched local and national press to secure coverage in outlets specializing in culinary, lifestyle, travel, real estate, film, television, music, sports, health, arts and literature. Oversaw red carpets, press rooms, and house photographers/videographers, managed teams for a wide range of events, and worked closely with network and event production staff to ensure red carpet and press room layouts were effective and conducive to the media and talent.

Oversaw public relations and refined branding/messaging for a non-profit organization, collaborated with the marketing department, managed a public relations agency and oversaw teams of 10-15 interns for the Spirit Awards and Los Angeles Film Festival.Crafted year-round publicity strategy and materials for advocacy/diversity initiatives and 250 events, including the Spirit Awards, Los Angeles Film Festival, and launching Film Independent at LACMA. Increased media impressions since 2008 for the Spirit Awards by 213% and Los Angeles Film Festival by 476%.Pitched executive staff for speaking opportunities and interviews with trade/entertainment press, developed talking points/key messages so all staff maintained a united front when speaking of purposes/goals, contributed stories and filmmaker interviews for Film Independent's blog, and handled crisis management and averted negative press.

Worked simultaneously in the Film and Events departments, and secured local and national press across TV, radio, print and online.Managed and developed theatrical and festival (Sundance, Toronto, Los Angeles, AFI, ComicCon) publicity campaigns for independent films. Coordinated junkets, press days, tastemaker events and premieres with talent. Collaborated with studio/talent publicists, directors, sales agents, producers & independent distributors on projects including Towelhead, Bottle Shock, U23D, Southland Tales, The King of Kong: A Fistful of Quarters, You Kill Me, Surfwise, In the Land of Women, Eagle vs Shark, an awards campaign for Adam Resurrected and more.Administered and developed publicity campaigns for large-scale events, which included 2007 & 2008 BAFTA/LA Britannia Awards, 2007 & 2008 BAFTA/LA Awards Season & TV Tea Parties, 2008 Hollywood Film Festival & Hollywood Awards, 2008 Los Angeles Film Festival, 2007 & 2008 Spirit Awards, 2007 Los Angeles Israel Film Festival, 2007 Oxygen Mentors Walk, 75th Annual Hollywood Christmas Parade & 2006 Feast of San Gennaro.Managed and developed publicity campaigns for corporate clients, which included BAFTA/LA, Jaman.com, Movies.com, The Los Angeles Ballet and GOOD Magazine/Reason Pictures.

Managed office for a film development and production company, rolled calls and managed schedules for three film producers.Read scripts, wrote script coverage and developed materials for various film projects.Assisted producers on set of Southland Tales and coordinated with unit publicists.