Manage all retail marketing activations for the Boys Action and Vehicles portfolio of brands including Hot Wheels, Cars, Thomas & Friends, Jurassic World, WWE, Toy Story 4, and more for the Target account.• Collaborate with cross-functional partners to develop and execute omni-channel retail marketing campaigns aligned to key strategies and brand tentpoles. • Analyze POS and other KPIs to measure performance and impact of promotional programs, extract key learnings, and identify new opportunities to drive incremental sales.• Partner with Target to ideate and implement innovative test and learn marketing initiatives in-store and online.

Leveraged key retailer strategies and consumer insights to develop new merchandising experiences for Mattel brands on Amazon.• Partnered with brand teams to develop mobile-optimized brand pages for Monster High, Hot Wheels, and Fisher-Price Little People, improving customer experience and data acquisition.• Managed traffic driving initiatives through Amazon Marketing Services and social media to push visibility following launch of brand page experiences.• Developed promotional plans for new Amazon mobile-first initiatives including Treasure Truck campaigns and Amazon app visual recognition use at Comic Con.• Collaborated with a cross-functional team of 6 MBA interns to develop a strategic business plan to launch a voice technology integrated platform.

Conceptualized 3 new industrial use Touch Panel projects, identified strategies for optimizing efficiency, and managed specific client and company relations.• Collaborated with a newly acquired client and worked cross-functionally to launch a 8.9” Capacitive Touch Panel project, generating $4M in revenue.• Analyzed rejection rate KPI and identified a back-end quality issue and prevented $1M loss through quality control and subsequent damage control mediation.• Identified potential resource consolidation across project portfolio and devised a returned units recycling plan, saving the firm $85K in unnecessary costs in 3 months.• Restructured and developed standardized processes for New Product Development to streamline project timelines and consolidate resources.

Collaborated with clients to analyze and assess potential projects and acquired 2 new client accounts and 6 new projects.• Introduced and trained staff to use an integrated accounting system, increasing overall efficiency and reducing administrative costs by 17%.• Evaluated various client accounts and created KPI reports for CEO review, gaining insight on overall client satisfaction levels to drive future acquisition and retention strategy. • Encouraged open communication between team members and clients to build mutual trust, establishing a strong and loyal relationship with our clients.