Elise Holsonback Email & Phone Number

Durham, Nc, Us

Hillsborough, North Carolina, United States

• independently photographed, designed brand elements and provided video/editing for portrait, fashion, event, wedding and commercial clients• delivered original brand guides/copy, albums, promotional videos and retouched/toned galleries

Durham, North Carolina, United States

• created, implemented, and executed marketing calendar, including social media, advertising, promotional materials and events• collaborated with colleagues to create engaging content and promotional materials for daily social media posts and large-scale projects• revitalized existing social media accounts, streamlining posting process and boosting engagement by an average of 100% over prior year• created invigorating content connecting and strengthening relationships with new and repeat clientele• collaborated with top suppliers/designers and internal team to create, host and execute exclusive high-performing and engaging in-store and virtual events • implemented new email flow and campaign cadence and messaging, boosting sales, open rate, and click-through performance• collaborated with company founders and external growth marketers to optimize ad campaigns, in-store and online conversions, and web/SEO optimization• optimized and implemented new engaging, conversational and personalized brand voice across all channels

Durham, North Carolina, United States

• developed and maintained an internal marketing plan/calendar to grow DTC and B2B sales• collaborated with creative contractors to curate and execute a social media calendar across various channels, growing brand awareness and loyalty among existing customers• developed, maintained, and grew customer, retail, wholesale, and distributor relationships• oversaw all art direction and creative production including brand photo, video, packaging, and content copy• created beautiful and engaging content to modernize and refresh customer-facing and internal brand image• collaborated with other internal teams to best develop and distribute new products, including label production, content distribution, and communication practices• oversaw production and development of a new e-commerce website and revitalized brand presence• tracked and set performance goals for various KPIs• created content for and implement a cross-functional calendar for four social media platforms to implement sales goals, promotions, events, and trends to organically grow and maintain engaged audiences• managed community engagement and interact with audiences across four social media platforms

Los Angeles, California

• managed social media audiences of 500K, 50+ years of archives, visual and digital assets and communication of veteran National Geographic photographer• created and copyedited all website, newsletter, promotional and exhibition text• spearheaded all B2C and B2B copywriting for Gerd Ludwig and his role as The Photo Society sponsorship liaison• optimized online presence, including LinkedIn and blog/news posts on website and social media • oversaw printing, exhibitions, production and studio maintenance

• organized 40+ shoots/week by scouting and securing locations, actors and models to fit needs of industry-leading film/photography workshops• integrated data into a streamlined online platform, including an organized database for efficiency

Chapel Hill, North Carolina

• assisted in teaching the school’s freelance business techniques/portrait lighting class• organized in-class demonstrations of lighting techniques• critiqued student work and helped direct final projects

Chapel Hill, North Carolina

• photographed and filmed major events around Carolina Student Union and delivered to clients• maintained Union Instagram and provided “day in the life” content throughout each shift

Chapel Hill, North Carolina

• ideated, organized, photographed, directed and retouched all photos in biannual publication • authored corresponding articles for feature photo spreads• selected and led team of seven additional photographers

Rockport, Maine

• assisted in instruction of week-long studio photography workshops• oversaw maintenance of professional studio and equipment while gaining expert knowledge of lighting/modifiers

• photographed legends of blues/soul and assisted in audio/studio setup and recording • organized 20+ years of photo archives and developed 150+ contact prints and film negatives in an on-location darkroom

• photographed the daily activities of the nature-based summer day camp• selected, edited and uploaded weekly photo galleries to the camp website