Elise Godinez Kern Email & Phone Number

Portland, Me, Us

Cincinnati, Ohio, Us

84.51° is a retail data science, insights, and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.Supporting Kroger's alternative profit teams, this leadership role focuses on:-Innovation: identify, assess, and establish new businesses that will drive loyalty and generate profit-Core Offerings: deliver customer analysis used to drive business decisions and enhance capabilities

Mountain View, Ca, Us

Commercialized and grew two new business verticals within a biotech startup that used human biology in a lab setting to quantitatively measure taste and smell. Created and leveraged new marketing strategy and materials to sell AI-based product recommendation engine and data services to new CPG clients and expand revenue base. Member of executive leadership team. Engaged with investors and board members, and lead operations of Software & Data team.3/2023 to 8/2023 - Company acquisition transition phase. As SVP North America Business Operations, functioned as a member of the Acquisition Leadership transition team and served as interim CFO. Aromyx assets acquired and company ceased operations in late 2023.

Chicago, Il, Us

Lead the on-site client success B2B SaaS data analytics and consulting team supporting Ahold Delhaize USA grocery store retailer Hannaford Supermarkets. Team leveraged six distinct data models (both syndicated and custom) to support client category management, strategy, insights, marketing, and e-commerce teams, answering business questions related to merchandising, promotions, assortment, innovation, and category management. Consulted with clients to apply and maximize insights gleaned from IRI data including own and competitor store sales data, loyalty cardholder purchase data, e-com click and collect and delivery data, supply chain data, surveys, test and control projects, and other custom analyses. Supervised team of 8 (5 direct, 3 dotted-line) consultants and analysts.• Awarded Make It Happen Award for successful launch of ADUSA Vendor Share Group, a best-practices sharing forum for CPG manufacturers subscribing to the ADUSA data gateway• Created and presented multiple thought leadership analyses to large client audiences, on topics including the rise of plant-based foods, national vs local dietary trends, and generational shopping differences Additional responsibilities added in 2020:• Create and lead ADUSA’s 4 person Retailer Manufacturer Collaboration team, tasked with training, coaching, and advising 70 manufacturers subscribed to the ADUSA Retail Gateway, across all ADUSA brands. • Deliver high-value engagement with CPG manufacturers to ensure program renewals ($39.5M annual revenue)• Awarded Trailblazer award for successful launch of new collaboration team

Greater Boston Area, Us

Created and lead new Insights and Analytics function for an experiential marketing agency. Own client-facing analytics for all agency clients. Lead internal and external facing consumer research, and also manage Confidential Consumer, a customer experience measurement division. Draft and execute all primary research including surveys, audits, focus groups, and advanced data analysis. Train, supervise, and mentor a team of 2 at various position levels.

Greater Boston Area, Us

Greater Boston Area, Us

Deerfield, Il, Us

Client success consultant to subscribing Fortune 500 CPG's in their use of Balance Rewards loyalty program B2B SaaS customer database, generated category and brand insights, and recommended retail activation opportunities. Partnered with internal Retail Insights and Merchant teams to maximize sales and profit using Customer POS and Loyalty Card Data. • Secured $2MM annual subscription renewals and additional $200k research project upsell.• Led Insights-Sharing relationship with Kimberly-Clark, Kraft Heinz, Mars, Lindt, Russell Stover, Ghirardelli, Ferrara, Nestle• Led monthly training and on-boarded CPGs and internal analysts new to the use of Customer Insight Tool• Authored and published best practices, learning guides and templates for internal and external usage• Sold and managed delivery of Custom Analytics and Panel projects to subscribed CPG partners

Deerfield, Il, Us

Manage ongoing Joint Business Planning relationship with Walgreens’ top 35 CPG vendors, driving increased sales and collaborative business improvements for both parties. Strategically design quarterly meeting deliverables to best address current business needs of senior leadership participants. Guide and inform CPG vendor team leads on Walgreens strategic direction and program participation, as well as annual budget development. Oversee monthly sales and supply chain reporting against budgets to all stakeholders. Lead change management communication process with all stakeholders. Supervise and mentor one Sr Financial Analyst.

Chicago, Il, Us

Managed monthly, quarterly, and annual bonus payouts for North American retail and headquarters sales employees totaling $30 million annually and developed annual Incentive Compensation strategy with HR. Provided strategic guidance and coordinated execution of quarterly sales team contests with sales managers and provided performance tracking, distributed contest winnings and analyzed contest ROI. Performed monthly and quarterly accounting activities and P&L reconciliation for incentives vs plan. Developed annual budget projections and quarterly sales incentives payout PowerPoint reports for senior management. Supervised, trained, and developed one junior analyst.

Chicago, Il, Us

Participated in development and execution of US GAAP web-based and classroom employee training modules and researched training industry best practices to formulate finance training strategy.

St. Louis, Mo, Us

Managed and marketed 3 retail gift/souvenir/snack shop locations with $250K annual budget on YMCA-owned family resort and summer camp property. Hired, supervised, trained, and coached team of 8 regular and seasonal staff. Buyer for soft goods and souvenir merchandise for resort and summer camp clientele.● Grew department from cost center to profit center status with an increase in gross profit of 20%.● Researched and implemented new POS and Inventory system to lower holding costs and improve inventory turns by 50%.

Mba, Finance And Marketing

Bs, Speech

Hs Diploma