Elise Cohen Email & Phone Number

Dublin 2, IE

New York, NY, US

• Responsible for developing and executing industry-leading program infrastructure inclusive of digital tools, print materials and B2C and B2B communication to increase usage and alignment with proprietary Hotel.
• Manage a marketing budget in excess of over 1.5 million dollars
• Manage relationships with development and creative independent contractors including contract negotiations and project management
• Lead team of 5 marketing professionals whose responsibilities include:
• Partner marketing and execution
• Social media marketing

New York, New York, US

• Responsible for measuring, enhancing and enriching the positioning and image of both brands through Social Media, print and digital marketing materials and media advertising.Main Responsibilities:
• Worked closely with partners and sales representatives to increase, schedule and implement paid marketing opportunities
• Placed and monitored paid social media ads
• Created and implemented social media strategy, develop brand awareness, engaging consumers, generating inbound traffic, showcasing partners, encouraging sales and running promotions and contests
• Analyzed market trends and recommend changes to marketing development strategies
• Reviewed and advised on advertising opportunities

New York, NY, US

• Responsible for marketing, recruitment, registration, managing payment of tuition and financial aid for all North American overseas students attending Ben-Gurion University.
• Led national recruitment efforts
• Worked within a team of both domestic and international staff, acted as a liaison between offices and partnering organizations
• Oversaw the building of an alumni database and managed database assistant
• Managed inquiries and worked with academic institutions in order to increase number of program participants
• Reviewed applications and managed acceptance process

New York City, New York, US

• Responsible for recruiting and leading college campus groups to promote Israel education, leadership and community-building and volunteerism.
• Responsible for managing over seventeen different campus groups nationally while promoting and leading several short and long-term young adult programs
• Recruited for both short term and long-term programs for educational travel to Israel
• Interviewed and selected (college-age) participants for programs
• Provided education and networking resources for on-campus college groups and coordinating on colleges nationally
• Coordinated and implemented a ten-day winter leadership trips to Israel, a three-day spring retreat in Monterrey, Mexico, and a month-long summer program in IsraelHighlights

Jerusalem, IL

• Responsibilities included:
• Defined and refined research objectives. Participated in a think tank atmosphere in order to develop the topic of research.
• Designed questionnaires and conducted interviews in order to compile data for academic journal.
• Compiled and organized quantitative and qualitative data. Applied a variety of research techniques to gather relevant information, including document analysis, surveys, case studies and interviews (face-to-face.
• Analyzed and evaluated research and interpreted data, making sure that key issues were identified;
• Gathered information by directing or carrying out fieldwork; preparing results;

Master Of Business Administration (M.B.A.), Marketing

Ba

One Year Degree, Middle Eastern Studies, Religious Studies