Elise Leithauser Email & Phone Number

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

• Provided consulting services for corporations and entrepreneurial endeavors in marketing strategy, value proposition, market research, product development, segmentation, branding, creative, ecommerce, email, social.
• Experience in Automotive, Technology, Consumer Packaged Goods and Professional Services industries
• Member: FoodLab Detroit culinary incubator for triple-bottom-line food businesses (2015 – 2022)

Los Angeles Metropolitan Area

• Directed 100+ marketing campaigns and projects (branding, creative, ecommerce, email, social media, ads, events, influencers, PR, analytics) for line of plant-based mylks served in 100+ cafés including Blue Bottle, La.
• Controlled $250,000 annual marketing budget (expense allocation, cost-benefit analysis, executive reporting)
• Grew direct-to-consumer revenue by 12% via development and launch of 3 multi-touch email drip campaigns
• Designed and managed web redesign, specialty expo booth for 14,000 attendees, and 30+ pieces of digital and print
• Evaluated and implemented integrated technology automation infrastructure for new marketing department
• Managed team of 9 marketers, photographers, copywriters, designers and developers, plus agency partners

Detroit Metropolitan Area

• Pioneered new profit strategy team, overseeing all pricing and offers, all revenue-generating campaigns, and internal profitability consulting for division with $1.1 billion revenue
• Spearheaded strategy, implementation and execution of 100+ subscriber acquisition, loyalty and profitability projects
• Drove $1.7 million retention growth by designing OnStar customer journeys to optimize awareness, acquisition, engagement and retention, by analyzing insights, customer segments, lifecycle stages and A/B test results
• Generated 1,800 incremental customer enrollments by transforming new vehicle owner onboarding flow
• Negotiated Comet Global Consulting (now Merkle) RFP and 18-month client engagement to upgrade implementation of Pega AI/machine learning software
• Partnered with Verizon, AT&T, Lyft, Hulu, TeleNav and Apple to bring $500M business development plans to market

Detroit Metropolitan Area

• Increased incremental 2014-2018 EBIT by $800 million by leading 100+ cross-functional stakeholders through subscription plans and pricing transformation in stage gates from idea to launch
• Presented go-to-market plan to 400+ stakeholders in marketing, product, dealer/field sales, finance and C-suite
• Led strategy, content, offers and go-to-market for multiple integrated omnichannel direct marketing campaigns, based on analysis of consumer insights, campaign analytics, A/B testing, predictive modeling and direct.
• Optimized context-specific offer strategy, product descriptions and predictive modeling for launch of new CRM platform
• Achieved 45% email open rate and 122,000 offer redemptions by partnering with cross-functional team and agencies to lead strategy and execution of brand-building loyalty program to 1.5+ million Chevrolet owners
• Reduced customer refunds by $12 million per year by actively managing advisor guardrails and performance

Detroit Metropolitan Area

• Led customer lifetime value analysis of 4.5M subscribers and presented profitability recommendations to COO
• Achieved semi-finalist in MTV Scratch Innovation Challenge (Infotainment Mobile App Product Strategy) by designing Chevrolet mobile app and marketing plan targeting Millennials

Orange County, California, United States

Los Angeles Metropolitan Area

• Recruited and built best-in-class workforce, doubling bicoastal 24/7/365 customer contact center to 52 direct reports
• Launched international operations, overseeing 300% increase in customer service requests to average of 1,500 projects/month
• Supervised global implementation of proprietary web-based CRM system and developed corresponding service model
• Increased team’s technical skill level by 53% in one year via assessment, coaching, training and development
• Increased customer satisfaction rate by 17% in six months by collecting detailed customer service data and utilization metrics to ensure 360° customer care and consistently implementing suggestions for improvement

Los Angeles Metropolitan Area

• Managed $600K P&L budget, daily customer care operations, team productivity, quality control, client relationship, project management, training and development, compensation, HR initiatives, staffing and scheduling of.
• Provided client with 99.77% on-time, error-free work product, earning 99% overall satisfaction rating on 650 projects/month
• Trained 40 supervisors and managers in Los Angeles and San Francisco regional offices on effective management skills
• Cultivated high employee morale with 0% turnover during tenure as manager of 10 direct reports
• Earned 4 promotions in 5 years

Los Angeles Metropolitan Area

Los Angeles Metropolitan Area

Master Of Business Administration - Mba, Marketing And Finance, Gpa 3.8

Activities and Societies: Kelley Marketing Club, Kelley Association of Women MBAs, Finance Guild, Consulting Club, Energy Club, Graduate.

Professional Development Courses

• OpEx Project Leadership; Leadership Compass; People Leader Training; Zenger Folkman 360 Extraordinary Leader; Leading in a Diverse.

Bachelor Of Science - Bs, Ballet And French

Activities and Societies: Jacobs School of Music • Merit scholarship recipient • GPA: 3.44/4.00 • SAT: Math 690 (95th percentile).