Elise Thompson Email & Phone Number

Queens, New York, US

New York, NY, US

• Oversaw marketing for brands, Christmas Spectacular, Radio City Rockettes, New York Liberty (WNBA), and Madison Square Garden. Mentored, motivated, and coached marketing team (managers, coordinator, and interns) to.
• Developed and executed insights-driven strategic marketing plans which achieved record revenue for Christmas Spectacular and ticket sales goals for NY Liberty. Socialized marketing strategies with senior leadership and.
• Oversaw development of multiple campaigns, including 2016 Christmas Spectacular campaign, which directly contributed to record revenue results. Authored creative briefs and managed relationships with internal creative.
• Created and executed NY Liberty digital content strategy for paid social media, which led to a 2x increase in engagement (with flat YOY spend) and increase in sales, achieving individual game ticket sales goals.
• Designed and implemented Christmas Spectacular email strategy utilizing data analysis and consumer insights, which delivered a YOY increase in sales effectiveness (27% increase) and in efficiency (sent 39% fewer.
• Managed creation of new brand positioning for Rockettes and Christmas Spectacular brands, in collaboration with insights team. Presented to stakeholders to educate and build consensus, resulting in improved brand.

London, GB

• Managed brand strategy and design for clients, Coca-Cola, Equinox, Colgate, Palmolive, and Speed Stick.
• Management of the agency's two largest accounts: Colgate and Palmolive (combined fees totaling $1M). Grew the Colgate-Palmolive account to include the Speed Stick brand. Responsible for all project deliverables (design.
• Contributed to Colgate and Palmolive brand strategy deliverables through research, concept ideation, and strategic writing. Co-created a proprietary brand strategy tool for all Colgate-Palmolive brands, improving.
• Oversaw Coca-Cola global innovation project, designed, and facilitated qualitative focus groups to test concepts, identifying multiple viable concepts; hero concept was green-lit for pilot.
• Improved project management, communication, and responsiveness for Equinox (fitness clubs) account, increasing client satisfaction.

Burlington, Vermont, US

• Oversaw clients, Virgin Mobile, Virgin Hotels, Nike, NY Mets, Roxy, Cinemax, Chobani, Nokia, Xbox, and Levi Strauss & Co.
• Managed the agency’s most important and longest client relationship: Virgin Mobile. Streamlined creative and approval processes. Facilitated increased collaboration with the client’s internal design resources and other.
• Maintained and grew the agency’s relationship with Cinemax by delivering exceptional service for multiple projects, including, brand strategy, brand collateral, logo design, key art concepts, and multiple campaigns..
• Served as junior strategist by developing brand platforms, positioning, and naming for multiple clients. Planned and facilitated brand strategy and product innovation workshops, ideating and building alignment for.

Nr. Bath, Somerset, GB

• Managed clients, Unilever, Reckitt Benckiser, Jose Cuervo, Cadbury Adams, Godiva, and GlaxoSmithKline.
• Third employee hired in a start-up atmosphere, helped to grow office to a team of ten, drive business and establish studio processes. Hired and managed a team of freelance designers and writers. Led all accounts in the.
• Developed innovation concepts that included trend research, ideation, positioning, and naming for consumer research and product testing, including initial concepts for Trident Layers gum, a first-of-its-kind product.