Elise Neiva Email & Phone Number

Oslo, No

Oslo, Norway

Oslo, Norway

As a Digital/Senior Marketer at House of Math, I was responsible for developing and executing the marketing and communications strategy and overseeing the performance and analytics. I applied my skills in marketing, communications, big-picture view, strategic thinking, and stakeholder relationships to drive growth and innovation for the company and its customers.

Oslo, Norway

Oslo, Norway

Oslo, Norway

I developed and implemented the Marketing and Communications strategy and planfor BNCC’s first major event, Brazil 200, which took place in Oslo. I worked in closecollaboration with suppliers and the PR agency. Through our marketing efforts, wereached thousands of people and achieved outstanding results guaranteeing highsatisfaction from sponsors to attendees.

Lisbon Area, Portugal

I supported the development of the Leaning Experience Unit in the world’s biggest music and entertainment festival. Working directly with the Learning Experience VP, I was responsible for strategy, marketing, and planning for our projects. I led major projects, including hybrid and in-person events, information products, and marketing campaigns, from idea to execution, reaching thousands of consumers. I worked in close collaboration with sponsors, partners, and communications agencies. I developed project concepts, marketing, content planning, and media strategies, analyzed performance, coordinated teams, established and nurtured strategic partnerships, negotiated with suppliers, managed budgets, and delivered outstanding results.

Lisbon Area, Portugal

Lisbon, Lisbon, Portugal

Reporting to the Director and to the Executive Board, I was responsible for the Marketing and Communications department, helping to design the brand’s strategy, digital and press office positioning before, during and after the project’s opening. I coordinated communications agencies and external partners’ work in developing from the brand concept and guidelines, graphic pieces applications, communication plan, press plan, editorial and content plan for social media, to the definition and operation of a digital campaign to generate leads. I established contacts and presented the project to potential partners and strategic targets. I had an overview of the business, being involved in all steps of the implementation and opening of a dynamic and multifaceted space with a big dimension in Portugal.

Belo Horizonte E Região, Brasil

Reporting to the Marketing Director and to the Dean, I structured the Marketing Intelligence and Analytics area inside the marketing department. I was responsible for managing performance analyses, defining and following-up KPI’s, generating reports, keeping an eye out for any problems and delivering actionable insights to support the decision-making of directors and executive board, and also the communications, relationship, retention, commercial, academic administration and controller teams. I was also responsible for developing and analyzing the acquisition’s goals in each step of the marketing pipeline and for developing the portfolio pricing adjustments' proposal. Interfaced with communications, student’s relationship, events and trade marketing leaders as an internal consultant to support performance evaluation, briefings construction, and analyses reports presentations and to evaluate communication agencies campaigns. I supported the Marketing Manager in developing and following up the budget. Supported the Directors with business development studies.I led analyses involving more than 20,000 students over 5 different campuses. We had substantial growths in business, increasing 30% in new students enrollment within two years, and in brand awareness resulting in a brand boost from the 5th to 2nd most desired in the market.

Belo Horizonte Area, Brazil

Reporting to the Marketing Director, I delivered performance studies and database analyses regarding the university’s enrollment and retention processes to support the marketing, academic administration and controller teams. I worked in collaboration with different areas, designing roadmaps for communication, relationship, retention, events, and trade marketing projects. I was also responsible for doing market and competitors’ analyses, pricing and following up KPIs.

Joining Click’s digital team, I worked directly for the Fiat Automóveis S.A account, supporting all the digital projects. I interfaced with marketing, commercial, innovation, legal and other different areas to collect information, learn the processes, validate content and keep the digital channels updated. I was directly involved in two big projects of the clients: the launching of Novo Fiat UNO and the repositioning of Fiat 500, in which I also monitored the live streaming made during the event.

Reporting to the Media Manager, I supported the FIAT partnership management program, controlling and operationalizing internal legal processes of Media, and Partnership contracts, and working together with advertising, marketing, sales, legal, and corporate communication teams. I was responsible for the Fiat Itaucard processes, being the interface with the partner. I also supported the merchandising actions during televisions programs like Big Brother Brasil, Aprendiz, No Limite and others.

Brazil

Master Of Business Administration (M.B.A.), Market Intelligence

The MBA is internationally renowned by ASIC (Accreditation Service for International Schools, Colleges and Universities). This.

Starship Innovation Fellowship, Healthcare Innovation

StarShip is the EIT Health Innovation Fellowship Program, an educational initiative led by the University of Coimbra, IESE Business.

Master'S Degree, Marketing

Bachelor, Public Relations