As an industry leader, I am a connector, facilitator, and mentor, and have been at the forefront of global transformation in the tobacco and nicotine sectors. As the founder of the GTNF Conference, over the last fifteen years I have brought together health experts, politicians, and business leaders to explore the future of the industry with a focus on diversity, inclusiveness, regulation, and increased health awareness. Additionally, I am the publisher of Tobacco Reporter, a 150-year-old publication that I have been involved with for forty years, and which remains the no.1 industry magazine in the world. I am also the founder and publisher of Vapor Voice, the only global magazine that addresses issues critical to the vaping sector; Executive Director of the GTNF Trust; Vice President of the TMA; and the Global Sales and Events Director of TABEXPO. I led the modernisation and digitalisation of Tobacco Reporter, Vapor Voice, and GTNF, increasing readership and participation. I am also the proud co-founder of Women In Tobacco, an industry-first organisation that brings women stakeholders together to discuss key initiatives and business strategies in a networking environment.