Brand Marketing Leader with Experience in Adventure and Sports IndustryAs the Acting Head of Brand Marketing at Backcountry, I lead the development and execution of the brand vision, strategy, and positioning across all channels and platforms. I have over seven years of experience in brand management, integrated marketing, and public relations, with a focus on the adventure and sports industry.I specialize in creating and implementing data-driven brand initiatives and partnerships that elevate brand awareness, drive customer engagement, and generate revenue growth. Some of my notable achievements include launching the first title partnership with Reebok for Ragnar Relay Series, integrating Backcountry at prestigious events like the USA Olympic Trials and the Red Bull Rampage, and leading cross-functional teams to deliver high-impact marketing campaigns and product collaborations. I am passionate about building authentic and meaningful connections with consumers and industry partners, and fostering a culture of innovation and excellence within my team and organization.