Green Circle Growers (GCG) is one of the largest North American greenhouses, with over 150 acres of indoor growing space, supplying live plants to national retailers across the United States. GCG delivers high-quality indoor plants through its well-known brands: Just Add Ice, Wild Interiors, and Plants & Blooms.I lead the e-commerce team in developing a multichannel e-commerce strategy, responsible for the strategy, growth, and management of twenty sales channels, including Amazon, seven national retail chains, eleven floral delivery partners, and one GCG-owned DTC site.- Developed the 3-year ecommerce roadmap and strategy to execute- Launched a new pricing model to drive volume & and profitability- Launched hundreds of optimized listings on new and existing channels- 49%-100%+ sales growth on focused channels (and counting)- Achieved 90%+ content ratings on channels that keep score- Manage the E-Commerce P&L, KPI dashboards, and budgets- Onboarded major retail chains, supporting EDI integration- Define annual sales goals & and major account initiatives- Define the digital content strategy across all channels- Product development & and rationalization (everyday, seasonal, and occasional)- Demand planning (forecasting and pacing reports)- Created pricing models by product and channel- 3rd party management (ad agencies, marketing agencies, and tools)- Reported on all levels (senior leadership, ad hoc analysis, recurring KPIs, etc.)- Operations support (process improvement, problem-solving, SOPs, etc.)- Cross-department collaboration (operations, packaging engineers, marketing, growers, quality department, finance, and IT.)

Winston Products LLC is a product innovation company with six brands (and counting) in national retail stores. Each brand includes innovative, high-quality products and store merchandising solutions, making them best-in-class in their respective categories. The current brands include TowSmart, SmartStraps, CargoSmart, SWOPT Cleaning, HydroTech, and FLAT CAT – which span the automotive, cleaning, gardening, and golf consumer goods categories.I was initially hired to lead and execute all digital marketing and ecommerce initiatives across current and future brands developed by Winston Products. This included Amazon (Vendor and Seller), six national retailers (omnichannel), and five DTC sites. Ultimately promoted to the VP of Marketing and E-commerce, I lead the strategy for all e-commerce and marketing efforts. In this position, I joined the Senior Leadership Team, supporting the company's vision and mission.- Developed the Marketing and E-commerce team from two to seven colleagues.- 189%-96% e-commerce sales growth in my last two years with the company- Seven (7) websites developed & launched on a very minimal budget and team- 29% decrease in web expenses via platform & system consolidation- Oversaw the development of three (3) new brands, packaging, and content- Achieved 90%+ content ratings on channels that keep score- Defined the annual Marketing and e-commerce goals, budgets, and managed spend- Managed all 3rd party advertising, creative, legal marketing, and web development agencies- Owned all Marketing Legal efforts (trademarks, MAP policies, digital policies, etc.)- Developed a global campaign calendar by brand and channel- Defined the online product assortment (forecasts, online-only opportunities, and rationalization)- Defined & prioritized website enhancements & integrations based on business drivers- Partnered w/ Sales VPs on in-store marketing & omni sales efforts- Developed reporting infrastructures (KPI dashboard, forecast tool, etc.)

Arhaus is a luxury furniture retailer renowned for its unique and handcrafted home furnishings. Their heirloom-quality pieces are crafted by master artisans from around the world, sustainably sourced, and built to last.Selling in over 80 stores nationwide, I was brought in to enhance the website, bringing the exceptional Arhaus experience found in-store to online. Working closely with Web Development, UX Experts, Marketing, and Product Developers – we developed the website from a basic homepage and list of products to a fully engaging site complete with responsive design, enhanced content, inspirational imagery, omnichannel elements, and lead acquisition funnels which drove online sales as well as in-store traffic.- Developed KPI dashboards to track content engagement and sales performance- Defined and applied the content strategy for the total site, each product, and site position- Developed processes for cross-departmental collaboration (product launchers, creative briefs, etc.)- Integrated new site search functionality (reviewed and enhanced weekly)- Worked with Developers for open-code areas for complete design flexibility- Created inventory reports, identifying stock levels’ impact on web sales- Hired the Web Merchandising team, teaching best practices, code, and analysis- Defined technical requirements and met weekly with Developers to prioritize projects- Analyzed & and shared trends with Product Developers for future product development- Developed the first seasonal shopping guide, resulting in new customers, repeat buys, and higher conversions during a traditionally slow period- Defined the site theme, content, and merchandising each week based on business drivers such as trends, partnerships, promotions, new launches, and seasonality- Drastically improved customer experience after implementing learnings found via tight collaboration with operations and customer support teams

JOANN is one of the largest fabric and craft retailers in the United States. With hundreds of stores throughout the country, they found a need to focus and grow the online experience. This effort was kicked off by bringing on experienced managers to improve the merchandising. I was initially hired as the Ecommerce Merchandising Manager over the Fabric division. The leadership team decided to pivot this effort towards more of a holistic approach – launching their Omnichannel team. This team was responsible for the overall site experience, driving sales, and also collaborating with store efforts for a seamless customer journey. With this transition, I was promoted to Omnichannel Site Content Manager, focusing on the overall site’s strategy, including usability, collaborative merchandising, and omnichannel marketing between store and website.- Built a team of two, ensuring the site's experience was the best for the consumer- Managed KPIs for product (sales and profit), site experience, and site content- Built site-search reporting for spotting trends and improving site-search results- Optimized product sorting, site search, and navigation to improve relevancy and sales- Planned site and email content with marketing and merchandising teams- Collaborated on landing page plans based on trends and seasonality- Managed our 3rd party content vendor relationships- Held a chair in the Omni-Channel committee with a focus on major site initiatives- Managed the 3rd party software used to accept customer reviews and reported data to product teams for QA and future assortment considerations

Pyramyd Air started as the world’s largest internet retailer of airguns and has since expanded into a complete digital mall for outdoor enthusiasts, offering tools needed for almost any nature adventure.During my time with Pyramyd Air, we sold airguns, airsoft guns, and related accessories primarily. In 2009, the site was already ahead of its time, offering expert advice, bundling programs, and enhanced content to fully know what you are purchasing before adding to the cart. There was still a lot of opportunity to gain the attention of our niche market, sell more, and sell better.This was my first Marketing role out of college, where I was hired as a Marketing Coordinator. Over the years, I would be promoted to a Specialist and, ultimately, the Marketing Manager – building a team and overseeing all marketing efforts and e-commerce sales for the company. - Managed a team of four in all digital, social, and traditional marketing efforts- Oversaw the marketing efforts for both our Retail and wholesale channels- Developed KPIs dashboards for all marketing efforts- Owned the global campaign strategy, with a focus on omnichannel messaging.- Managed all 3rd party vendors, contracts, negotiations, and relationships- Managed and determined the use of the Marketing budget- Oversaw the optimization of the website's usability and performance- Prioritized development projects, A/B tests, requests for process, and site improvement- Oversaw all traditional marketing efforts (catalog, tradeshows, donations, loyalty program, etc.)- Oversaw all media and creative efforts (photography, design, PR, Co-Op, affiliate program, etc.)- Oversaw all inbound marketing efforts (email, social media, advertising, etc.)- Maintained the corporate image and industry relationships with our partners- Led a major strategic shift behind company promotions that resulted in high customer loyalty program engagement, increased conversion, and (100%+) growth in YOY sales (still used today)

- Sell and maintain distribution of Hershey products in my assigned territory- Flawlessly execute retail plans by the Sales and merchandising headquarter teams (by retailer)- Build secondary, unplanned store locations to grow incremental sales for the store- Report weekly on daily activities occurring within each store- Problem-solve store volume and product issues as they arise, ensuring positive customer satisfaction- Monthly reporting with the divisional team, recapping wins/losses & and opportunities- Daily travel for this position

The House of Spirits was a local start-up company that brought in new and unique spirits to the state of Ohio. Our initial brands included VooDoo Tiki Tequila and Scorpion Mezcal.My role with this organization was to manage building awareness & demand for these brands in the Northeast Ohio area. To do so, I managed local events, traveled across the region to meet with local liquor stores and bars to communication ring requesting product, putting product in bards, on shelves, and rotating inventory.- Introduced unique spirits (new to the state of Ohio) to area bars, restaurants, & beverage centers- Developed relationships with local buyers to grow product awareness & sales- Built competitive business cases of the product for each establishment- Held sales meetings with owners & upper management- Reported on sell-through and developed plans to help where faster rotation was needed- Produced & coordinated events within establishments to build brand awareness with their consumers- Ensured products was properly displayed to catch the eye of the customer promote sell through

- Performed daily teller duties.- Marketed products and accounts to new clients using in-store marketing efforts.- Opened checking and saving accounts, IRAs, and business accounts.- Ensured a positive and consistent customer experience for each customer.- Worked with management in developing unique and seasonally relevant marketing initiatives to support charitable goals and account acquisition goals.- Performed secret-shopper initiatives by visiting local branches and ensuring company policies and customer experiences were performed at the highest level of quality set for the brand.- I left the bank as a key holder, performing management duties when a manager was not present, including conflict resolution, branch opening/closing, and vault balancing.

- This was an elected position within Kent State University's All Campus Programming Board (ACPB)- Managed the advertising budget for all ACPB run events.- Planned & developed all advertising (print, radio, social, and digital) for each event.- Led the advertising committee- Developed relationships with local advertising agencies and methods- Worked with event guests on asset retrieval and artwork approval, including celebrities, guest speakers, comedians, and musical artists.- Trained the new Marketing Chair holder and assisted with Marketing Chair responsibilities while the chair was open.

- This was an elected position within Kent State University's All Campus Programming Board (ACPB)- Managed the Marketing Budget for all ACPB events.- Developed and executed campus-wide surveys for entertainment feedback & to identify interests.- Developed a vendor and sponsorship program with local businesses to fund events.- Managed all vendor and sponsorship relationships.- Led the marketing committee.- Developed themes and itineraries for each event with the Executive Board.- Received a Leadership Award from Kent State University for my involvement and leadership in this role.