Elise W. Email & Phone Number

Santa Clara, California, Us

All things PR and social media with a bit of analyst relations, influencer relations, internal comms and content marketing. Ask me more about our easy and open data lakehouse!

Santa Clara, California, Us

New York, New York, Us

Increased social media engagement by 26% and increased traffic from social media to our company website by 155% in my first quarter.Built a social program from the ground up. Hired and trained an effective and collaborative team.Cross-train with the Public Relations team to write bylines and develop pitch-worthy stories. Collaborate with our PR agency to create customer and product-driven stories. Help develop executive swimlanes for social media and bylines. Help the PR team manage the speaker bureau.Increased video content on organic social media by 75%, leading to increased engagement and organic followers.Built a social advocacy program, enabling our associates to become thought leaders on social media and drive traffic to the company website. The program also serves as an Internal Communications platform and helps spread company messaging through weekly employee newsletters.Helped develop the Sisense employer brand, working closely with HR stakeholders and the creative team.Collaborate with the events team to develop event messaging and social activations.Manage a team of brand advocates. Present at new hire orientation and present to our sales teams and SDR teams quarterly.

Irvine, California, Us

Alteryx is a leader in the self-service data analytics movement with a platform that can discover, prep, and analyze all your data, then deploy and share analytics at scale for deeper insights faster than you ever thought possible.As the social media manager, I amplified the Alteryx brand across all social channels by managing an employee advocacy program that developed employee social engagement. This program helped leverage our associates’ social networks to share company content, drive leads, aid in recruiting, increase our brand voice. The program generated over 1M impressions per month.Curated engaging and thought-provoking content across all social channels by managing a collaborative content calendar, working with demand generation and product marketing.Grew our followers across all social media channels, consistently growing 50% quarter over quarter for two years.Actively monitored, listened, and responded to posts on social media leading to increased engagement, while cultivating brand culture, leads, and sales. Also managed customer concerns and ensured that customers were connected with proper customer service leads.Analyzed campaigns and translated qualitative data into actionable insights and plans for optimizing social media campaigns.Worked closely with the public relations team to amplify press releases and capitalize on media coverage.Stayed up to date on trends in tech and social media by attend national conferences, webinars, and online courses.

Tempe, Az, Us

Social Media is one aspect of your Digital Real Estate portfolio and is typically used in conjunction with other portfolio assets like your website, emails, landing pages and other digital media. It needs to be addressed in context of the entire portfolio and how to best leverage the ever changing world of social media with the rest of your marketing plans.LMI360 is a Sales and Marketing organization focused on commercial service and technology providers that support the commercial built environment. We recommend using social media as an adjunct to your overall marketing plan and campaigns. Together they can be a powerful tool to get the right message to a broader range of prospects than ever before. Social Media Marketing Services Include:Producing intriguing and original content for brand social media campaigns - driving traffic to brand sites.Generating quality leads with LinkedIn and Facebook for clients including tech start-ups, A/C/E professionals, and environmental companies.Managing social media accounts and optimizing social profiles to increase brand awareness and generate revenue.Supervising online advertising campaigns - Google AdWords, LinkedIn Sponsored Content, Facebook ads.Developing web content, email marketing collateral and blogs.Tracking, reporting, and presenting campaign metrics with quality deliverables - KPIs, ROI, Engagement.Creating go-to-market strategies for start-ups ensuring successful product launch, and establishing plans for growth.

Work with a variety of companies, wineries, authors and artists - managing social media and marketing efforts. Update Facebook, LinkedIn, Pinterest, Instagram, and Twitter on a daily basis.Manage e-mail marketing campaigns using professional programs.Develop content for websites, manage blogs using wordpress and other blogging sites.Create promotional marketing materials, promote wine sales, book sales, and art sales.Graphic design.Managed Marketing, Event Planning and Social Media for a non-profit dance company in Seattle from 2012-2015:Exceeded company’s fundraising goals through silent auctions, wine tasting events, wine sales, and promotions of upcoming shows. Created and distributed press releases about upcoming auditions, events and shows, and to promote the company’s mission to work with at-risk youth as well as the disabled to allow them to express themselves through the art of dance.Increased brand awareness and SEO using social media, blogging, sending newsletters (via Constant Contact and MailChimp) and contributing to company website. Organized materials using Evernote, dropbox and excel. Responsible for ticket sales and event day operations. Worked with vendors and volunteers to ensure that all aspects of each event ran smoothly.Contracted Social Media Marketing Campaign for The Sedona Wine Festival in 2014:Used Facebook and Twitter to promote ticket sales, including Facebook Advertising.

Seattle, Washington, Us

Grow revenue base from scratch, by identifying and closing new business from cold calling, inbound leads and upsells.Provide exemplary customer service to Premier agents.Document all activities in CRM (Salesforce.com)Hit and exceed sales targets on a consistent basis

Attend various events, fundraisers, sporting events and trade shows to actively interact with consumers; building brand awareness and increasing revenue.Represent a variety of upscale brands in an energetic and professional manner.Consistently beat all wine sales quotas.