-Oversee large-scale fundraising and special events for the non-profit Badass Animal Rescue, assisting in bringing in over 90% of the organization's event income. - Spearhead design and execution of events, including programming, speechwriting, entertainment booking, and award nominations. Supervise on-site staff and logistics, including decor, tech set-up, and auctions. - Manage day-to-day operations, source clients, and run finances of the business including lead generation, contract negotiation, and logistical operations for Brooklyn Conservatory of Music, Badass Animal Rescue, and private wedding clients. - Develop, design, and execute my brand vision, market strategy, and creative assets, including website design and social media content

Strategically pitch, manage, and execute over 50 annual regional and local book festivals and conventions, including New York Comic Con, American Library Association, and Texas Book Festival. Work cross-functionally to arrange travel accommodations, including airfare, hotel, and festival/convention logistics; build travel itineraries and detailed event timelines; execute vendor needs for space, oversee on-site sales, and track revenue - using SalesForce, Shopify, and CVent tools.

-Provided a white-glove experience, along with excellent verbal communication for special events, meetings, and productions across a dozen NYC locations Operations management, including scheduling 50+ staff members, coordinating vendor, guest, and production arrivals, and quality control for a clean space at the end of the event

Provided on-going strategic services, including launch strategy, communication plans, experiential marketing opportunities and client management for agencies (Saatchi & Saatchi X, JL Media) and brands (Better Beauty, Victor Imbimbo). Deliver marketing ideas, analytics for market/sector research, future brand plan, digital communication mapping and market strategy.

• Led organic growth, new business strategy for Reckitt Benckiser, existing business Unilever and ABi Global accounts, work consisted of data-driven insights, creation of sales-driven tactics, and KPI establishment, such as brand engagement across media channels.• Provided thought leadership and guidance to team of digital and concept strategists, gathered holistic growth feedback for key leadership stakeholders.

Led audience insight development, channel strategy and execution for retailer marketing programs. Identifed digital tactics, design messaging and aligned shopper and target profiles. Synthesized data that brought shopper story to life and informed creative direction. Partnered with creatives to carry strategy from ideation to execution. -Built retail audit process from ground up that has successfully grown client and agency retailer knowledge -Awarded Gold Effie for work on Hershey's Build a Better Easter Basket -Helped relaunch Hershey's Syrup as a culturally relevant brand in Hershey's Shake Up Your Summer campaign, which included a partnership with Black Tap (NYC)

Managed brand strategy and comms planning for Virgin Atlantic loyalty communications. Collaborated with global data team to provide insight-driven business recommendations, eCRM optimization and content strategy. Led new business pitch for Wellshire Farms. Clients: Virgin Atlantic and Wellshire Farms

Established brand tone, messaging and strategy for digital platforms. Collaborated with creative teams to curate social content with existing brand assets. Implemented communications strategy within existing brand ecosystem. Clients: Bravo Entertainment, TruTV, P&G, HIT Entertainment, Mattel, Kraft Cheese

Uncovered consumer behavior, cultural and brand insights across client roster. Conducted social listening research, wrote discussion guides and digital focus groups. Used data to tell stories, identify market opportunities, optimize content and set strategic approach. Clients: Miracle Gro, Canon, Oscar Mayer, Oreo, Ben & Jerry’s, Hanes (new biz), Estee Lauder (Global), NBCUniversal

Seized an opportunity to give my Spanish some creative thought. Reviewed and edited written materials for a variety of online and social media projects. Translated marketing content on website and iPhone applications for several international brands. Interpreted qualitative research materials and applied analysis to brand strategies.

Self-managed my time schedule and lesson plans in this hybrid role as knowledge giver and seeker of language and culture. Optimized the position into a personal crash course on social norms, work ethic and foreign language in a city where everything is self-taught. As a wise man once said, the most important lessons are learned outside the classroom.