Elise Yahner Walton Email & Phone Number

Cleveland, Oh, Us

Noida, Uttar Pradesh, In

Support the entire HCL Software DevOps portfolio by ensuring a cohesive go-to-market strategy across all products and promoting the value of the combined DevOps solution offerings.

Noida, Uttar Pradesh, In

Manage the global marketing strategies for HCL Software’s core DevOps software – HCL Launch and HCL Accelerate – and contribute to the overall marketing strategy for the HCL Software DevOps portfolio. Responsibilities include:• Campaign management: coordinate digital advertising, content marketing, and media relations to create a diverse marketing mix to disseminate the campaign message• Brand management: ensure consistent brand presence across materials• Budget management: plan marketing activities within quarterly and annual budgets• Project management: coordinate efforts from different teams across the organization to meet the goals of key product stakeholders• Reporting: track and monitor marketing activities to measure ROI, inform future marketing tactics, and communicate marketing effectiveness to internal stakeholders• Content production: write video scripts, blog posts, eBooks, brochures, web copy, email newsletters, etc. and coordinate supporting graphic design elements.• Sales support: create sales training materials and sales-to-prospect collateral• Event management: coordinate trade show presence, customer events, webinars, etc.• Vendor management: evaluate marketing service vendors and negotiate agreements• Marketing automation management: organize contacts, create nurture paths, maintain lead scoring, and train others on the team to use the tool• Competitive research: keep up with competitor product innovations, industry trends, and marketing technology in order to stay ahead of the competition

Westlake, Oh, Us

-Project & Community Management: Create and disseminate content for branded social media channels, and quickly respond to interactions with the content.-Global Paid Campaign Management: Strategize and implement national and international targeted paid campaigns across social channels for departments throughout the company. Latest campaign achieved trade show registration numbers three months ahead of goal.-Data Analytics and Attribution: Set up processes to measure the ROI of specific organic and paid social media campaigns and deliver monthly reports to the marketing leadership team.-New Tactic Discovery: Research emerging trends in social media and implement them in a strategic, polished way that works with the overall marketing goals.

Cleveland, Ohio, Us

Advance Ohio is a digital company that provides a suite of cutting-edge solutions that help a wide range of businesses reach their marketing goals. Advance Ohio is part of Advance Local, the leading provider of news and information in 12 markets across the country. Advance Ohio operates cleveland.com, which has the largest online audience of any news and information website in the state of Ohio. Advance Ohio is strategic partners with industry leaders including Microsoft, Google, Lotame, Acxiom and Nativo. Job responsibilities:-Consulted with clients on social media advertising strategies and best practices-Worked with strategy team to create comprehensive marketing plans for clients-Worked with implementation team to optimize ongoing social media campaigns for clients-Managed the social media marketing strategy for Advance Ohio's B2B and B2C audiences-Created and implemented content for Advance Ohio’s B2B-focused social media outlets-Conducted internal social media training sessions for employees-Wrote for the company blog-Acted as interim marketing manager during marketing manager's leave-Designed the company website, advance-ohio.com, and continually updated it with new content and design elements-Produced videos, developed print and digital display ads, and created content marketing pieces for Advance Ohio’s B2B marketing efforts-Managed the content and design of Advance Ohio's Innovations email newsletter -Planned and managed company-sponsored events-Edited blog content written by coworkers-Managed The Plain Dealer's subscriber loyalty program, Media Insider Rewards, by maintaining the website, obtaining benefit providers, and coordinating prize distribution

-Produced, shot and edited promotional videos for organizations and businesses-Obtained clients and managed crew-Provided production and social media strategy consultation

Detroit, Michigan, Us

Rock Gaming LLC is a Midwest-based gaming partnership formed with an initial focus to develop full-service casinos in two of Ohio’s largest cities, as well as to explore other potential gaming opportunities. -Created, implemented and maintained overarching social media strategy to generate stronger community engagement and more effective promotional material for Horseshoe Casino Cleveland-Investigated and implemented new social media and digital marketing outlets-Worked with Caesars corporate team to update and enhance the casino’s website-Created a strategy for implementing new mobile marketing opportunities

Cleveland, Oh, Us

-Developed and managed the company’s video style and content standards-Conceptualized, scripted, shot and edited promotional videos for social media outlets, product launches and trade shows-Managed video equipment budget-Worked with marketing team to create a consistent and effective strategy across all of Lincoln Electric’s marketing materials-Tripled the company’s previous rate of video production

South Bend, In, Us

-Researched and wrote local and national stories for the noon and evening newscasts-Managed show timing, story selection and organization-Managed web content by writing stories, posting new content and monitoring reader feedback

New York, Ny, Us

-Scheduled guests and segments for daily live morning show-Managed floor crew and show timing-Shot and edited local-interest stories

Broomfield, Co, Us

-Worked with a team of other students to plan and implement events to market Crocs shoes and apparel to the Notre Dame campus-Wrote proposals for potential events and reports on past events

Master’S Degree, Concentrations: Entrepreneurship, Information Systems

Bachelor'S Degree, Bba: Marketing; Second Major: Television; Minor: Italian