Direct Report to the Executive Board | Managing a Team of 11 ProfessionalsI am responsible for leading initiatives that align strategy, innovation, and social impact. My work focuses on turning challenges into opportunities, positioning IRSSL as a benchmark in public health management in Brazil.Communication and Marketing:Development and implementation of communication and marketing strategies to strengthen institutional reputation and enhance the impact of IRSSL initiatives.Management of multichannel campaigns focused on public health and social responsibility, creating narratives that connect the institution to its diverse audiences, including employees, patients, and the community.Leadership in the creation of strategic content for social media and external campaigns.Crisis management and media relations, promoting transparency and engagement through effective communication actions.Fundraising:Structuring and leading the fundraising area, focusing on tax incentive projects, partnerships with private companies, and parliamentary amendments.Developing strategies to ensure the financial sustainability of social and hospital projects, engaging investors, donors, and institutional partners.Planning and executing events to mobilize resources.Preparing and overseeing projects for fund acquisition.Diversity and Inclusion:Creation and management of the Diversity and Inclusion area, promoting affirmative actions that reinforce IRSSL's commitment to racial, gender, LGBTQIA+ equity, and the inclusion of people with disabilities.Implementation of internal policies and programs that foster an inclusive work environment.Leading awareness campaigns and training programs on diversity.Monitoring metrics and results to evaluate the impact of inclusion initiatives and continuously improving the actions implemented.

- Planejamento estratégico de marketing e comunicação digital.- Projetos de Construção e Gestão de Marcas, especialmente em ambientes digitais. - Media Training e estratégia de relacionamento com a imprensa.- Gestão de Crise.- Estratégia e Gestão de Conteúdo.- Gestão de Redes Sociais (engajamento, relacionamento, conteúdo e mídia).- Estratégias de CEO Positioning (posicionamento e conteúdo especializado para Linkedin).- Campanhas de vendas para produtos e serviços.- Planejamento de mídia digital (Facebook Ads, Google Search e GDN, Native Ads, Programática etc).- Planejamento e gestão de campanhas de inbound marketing.

• Planejamento e gestão de campanhas de comunicação 360 (produtos, serviços, awareness), incluindo para de mídia (on e off) com foco em conversão, alcance e engajamento;• Elaboração de Business Plan; • Construção e Gestão de Marca;• Estratégia e Gestão de Canais Digitais (sites, blogs, Facebook, Instagram, Linkedin, Tik Tok);• Estratégia e produção de content marketing;• CEO Positioning (estratégia de posicionamento, conteúdo e relacionamento para executivos no Linkedin);• Estratégia de relacionamento com imprensa e gestão de crise de imagem;• Gestão de equipe multidisciplinar;• Mensuração de resultados.

Report to the Marketing, Digital and Sustainability VPManager of a 9 professionals teamIn charge of all the marketing initiatives integration (on and off) of Sodexo brand (products and institutional), constructing new work model focused on strategic marketing and 360º communication solutions.Marketing plan and events calendar creation and follow-up (ATL / BTL).Advertising campaign launch.Company's CRM strategy construction.Press and digital influencers planning and relationship management.Clients, Merchants and Customers campaigns, events planning and organization.Content Marketing planning, production and maintenance for inbound and outbound strategies support.Results analysis, measure and presentation, ROI and KPIs construction of all marketing's actions.7MM budget management.

Report to the CEO.Manager of a 37 professionals team - 16 direct and 21 indirect.Results analysis, measure and presentation, ROI and KPIs construction of all marketing and commercial actions.Marketing plan and events calendar creation and follow-up (ATL / BTL).Advertising campaign launch.Company's CRM strategy construction.Press planning and relationship management.Budget control ($4,5 MM) and DRE units follow-up and analysis.Structuring, channel segmentation and business plan to new units.Sales team structuring, management and training and commercial policies definition.Relationship program with doctors and strategic hospitals in SP.Events planning and organization with clients and internal public.Client service management and satisfaction research (customer experience).

Report to the CEO12 professionals team management and development.Creation of the digital media area for the biggest and most important Latin America Hospital.In charge of the President's social media management, content production and interaction.Digital marketing strategies deployment to the Einstein´s Brand, including actions of engagement and relationship with the doctors, patients, researchers, government and the jewish community.Digital channels management, including institutional website and social media profiles.Business plan and digital marketing strategy to several business units.Content Marketing planning, production and maintenance for over 8 channels on social media.Policies and training development for good practices of social media use (employees, nurses, doctors and executives).Apps development to mobile platforms to relationship with doctors and patients.

Report to the CEO.3 professionals team management and development.Public Relations strategy to the Hospital, the Education and Research Institute and the Social Responsibility Institute.Events planning, organization and execution.Creation and deployment of spokesperson policies.Crisis management, “Manual Rápido para Gerenciamento de Crises” creation and coordination.Restructuring, coordination and execution of the Health Journalism Einstein Course.Review and launch of the 2nd edition of the "Livro Branco" - medical terms glossary to journalists.Responsible for the corporate communication, press office and brand positioning.Focal point on marketing agencies relationship negotiations.Projects and special partnerships coordination.

Report to the Public Relations Board.Responsible for the Press Relationship management for clients such as São Luiz Hospital and Roche Labs.Strategic planning of the press actions and crisis management.

Report to the Public Relations Director.Responsible for the Press Relationship management for clients such as HCor (Hospital do Coração), Dermatology Brazilian Society and Bariatric Surgery Brazilian Society, and others.