Drove incremental revenue across the Turner Portfolio through the creation of strategic business partnerships including eCommerce storefronts, home video, licensed consumer products and branded events. Negotiated and chaired eCommerce agency partnership for all digital storefronts including contract negotiations, financial milestones and marketing obligations. Grew the business to span 50K SKUS across 3 networks. Strategized and implemented 360 marketing campaigns across multiple channels: Print, on-air and digital including SEO/SEM and CRM targeted campaigns.Closely reviewed data analytics using Adobe Omniture & Google Analytics to ensure marketing campaigns targeted and meet department goals. Controlled multi-million dollar operational budgets across all networks collaborating closely with financial teams.Educated and gained internal support of executive leadership to take ownership of the creation of consumer products program; launching brands for the first time into a variety of product categories including multi-platform gaming.Orchestrated operations of all consumer facing storefronts at branded experiences, including festivals, travel and auctions, creating over 85 unique products annually. Directed studio and retail partnerships generating multi-million dollars annually through the release and marketing of over 60 titles; sold at retailers including Costco, Target and Walmart. Conducted ideation sessions to explore future brand extensions with strategy and research groups, presenting findings to CMO and financial teams. Pioneering 2-3 new businesses annually.

Successfully launched fortune 500 companies into adjacent product categories, creating significant incremental revenue while increasing brand awareness and loyalty. Key clients: Procter and Gamble, Travelocity, Crayola, Merck/Coppertone and USA Today/Gannett Lead all aspects of client relations including: strategy development, licensee management, marketing plans, and financial tracking.Facilitated relationships between the brands and over 30 product manufacturers daily. Ownership of the COVERGIRL Beauty Tools program at Target generating over $3 million in salesNegotiated partnership between QVC and Travelocity delivering media value of over $250M.

Collaborated and strategized with large retailers to deliver programs within product set dates Drove and implemented licensing business direction Negotiated, drafted & managed licensing agreements and contractsAnalyzed trends and applied to product design, marketing and retail display strategy Lead creative execution of design & branding style guides for licensed products Managed licensing department financials Liaison between public relations, marketing agencies and celebrity stylists

Created brand presentations for Fortune 500 companies Assisted in development of licensing strategies and marketing plans Aided in website design and functionParticipated in new product development projects Assisted intellectual property attorney in trademark, copyright and design protection