As the Chief Executive Officer of mk2, a leading culture and entertainment company, I have been driving its multimedia development, communication, and diversification operations since 2014. With over 20 years of experience in the industry, I have a passion for creating immersive and engaging content and experiences that connect with audiences across various platforms and formats.I have also co-produced several documentaries and feature films that have received international recognition and awards, such as Jia Zhang-Ke's Mountains May Depart and Xavier Dolan's It's Only the End of the World. In addition, I founded Cinema Paradiso, the world's biggest cinema pop-up event that combines food, music, and cinema at Cour Carrée du Louvre in Paris. Moreover, I launched mk2 VR, the first permanent space in Europe dedicated to virtual reality, and started the international distribution of VR contents in 2017. Through these initiatives, I aim to showcase the diversity and creativity of the cinematic art and to explore the potential of XR as a new medium of expression and storytelling.