Associate Director, Digital Marketing
Current• Lead strategic planning to achieve business goals by identifying and prioritizing development initiatives and setting timetables for the evaluation, development, and deployment of all web-based services.• Work with stakeholders to understand project scope, timeline and priority, and recommend solutions to meet organizational goals.• Establish a specification conformance and testing regimen based on user stories and the User Experience design.• Establish and monitor a web analytics regime that measures site traffic and application usage relative to business goals.• Support the marketing process by providing implementation of technical requirements for Internet marketing and search engine optimization.• Establish a customer service and support process, with particular responsibility for web-based services that implement the support function. • Develop and launch Digital Media strategies that support the Group Retirement growth initiatives• Develop customer segmentation strategies to understand key focus segments• Own audience identification across digital media channels to establish key opportunity subsets for testing and expansion• Develop and lead the process for best-in-class response driven creative, in partnership with the VALIC Digital Technology Team
