Elissa Banker Brown Email & Phone Number

Denver, Co, Us

Denver, Colorado, United States

Lead the strategy and framework for BOA's community and environmental partnerships, including our investments in funds, programs, resources, and volunteering opportunities for our global teams.

Greater Denver Area

Brand leader responsible for the global marketing strategy and budget across all media campaigns, public relations, content marketing, influencer programs, and product marketing. This role is a key partner to the Creative and Digital teams - directing programs that drive awareness, engagement, and create consumer demand. Thoughtfully guide, coach, and develop a team that spans project management, brand, and influencer marketing while maintaining strategic relationships with PR and production agencies.

Created annual content strategy, including the management of contracted copywriters and creative agencies to fulfill BOA's digital marketing goals, product launches, advertising and PR initiatives.+ Worked with Creative, Digital and Brand teams to develop unified brand messaging across all content and platforms, writing original copy for social, web, and B2B communications.+ Managed a content budget of $220K to produce a minimum of eight photo and video shoots annually. Production includes script writing, casting, location scouting, creating shot lists and managing the process through final delivery.+ Managed user-generated content platform to activate BOA's first Pioneer Brand Ambassador program with the goal of producing videos that are relevant, engaging, and communicate BOA's high-performance product story.

Denver, Co

Responsible for creating annual comprehensive go-to-market plans for successful B2B product launches through collaboration across Industrial Design, Engineering, Marketing and Sales departments.+ Communicated B2B and B2C product benefits by developing all technical copy, directing print collateral and consumer videos.+ Built strategy and established processes for Boa’s product naming convention - accounting for growth in the areas of technology, user interface, and compatibility.

Denver, Co

Developed brand presence at national industry events and trade shows across seven key business segments that aligned with BOA's internal annual sales strategy and development schedule.+ Built Boa’s first event-activated marketing program to administer online surveys and build reports that analyze consumer feedback.+ Managed digital and creative agencies to launch and maintain an e-commercewebsite to support Boa’s product seeding goals during and after events.

Boulder, Co

Managed national marketing campaigns, driving traffic to big box retailers (Lowes, Home Depot and Walmart) for a successful launch of a disruptive, new technology in the hardware space.+ Improved the mix of product sales by over 11% through designing new styles, developing annual licensing strategies, and creating and implementing regional and store specific merchandising plans.+ Oversaw creative development of all marketing collateral, built and managed a team of national brand ambassadors, launched social campaigns to build community and brand loyalists.+ Created direct mail campaigns in association with big box retail partners (Lowes, Home Depot and Walmart.)

Louisville, Co

Drove the development process and margins for all Run and Custom Team apparel through transforming a designer’s concept into a commercially viable product.+ Managed relationships with vendors, traveling to factories in Asia, South America and Europe to work on quality, price negotiations and communications.+ Increased overall category margin 3% by creating a costing structure that leverages high-volume products and balances mid to low-volume styles.+ Worked closely with Materials, Design and Operations to take a 2D design to a commercialized product on schedule.

Aurora, Co

Worked with youth and supported individuals in recovery from addiction, trauma, mental health and homelessness through a variety of programs with the goal of improving quality of life and outlook.

Frisco, Co

Greater New York City Area

Greater New York City Area

Executive Program In Social Impact Strategy

Bachelor Of Arts - Ba, Fashion Design, Writing

Activities and Societies: SU Cheerleading

Fashion Design, French