Elissa Huang Email & Phone Number

Los Angeles, CA, US

United States

• Recruited and developed the C&E department of 14+, defined department best-practices, mentored and coached 7 direct reports, and established a work culture focused on feedback.
• Oversaw C&E teams across Amazon Home and Amazon Fashion, and approved monthly briefs, content rollout plans, editorial calendars, social assets, copy, and engagement reports.
• Scaled Amazon Home audience 50% YoY post organic follower decline by engineering innovative community management strategies, content strategies, and a storytelling series.
• Optimized workflows by building community management infrastructure for Amazon clients including master response guides, protocol documents, and engagement trackers.
• Slashed CPM by 20%, increased organic reach, and boosted engagement rates through a revitalized Pinterest strategy that aligned custom creative with paid media.

United States

• Developed social media playbooks for Fenty Beauty and Amazon Beauty, with content including competitor research, channel strategy, content strategy, and community engagement strategy.
• Multiplied Amazon Home TikTok following by 2x growth from 400K to 1M by fueling organic, influencer, and paid strategies.
• Led content strategy and managed production for various client accounts in fintech and lifestyle industries, including brief development, brainstorming, social media management, and performance analytics.
• Capitalized on cultural moments and pitched reactive content ideas to maintain brand relevance in the social landscape.

• Defined Belkin’s global social media playbook, including marketing objectives, channel strategy, content framework, and product launch plans to ensure consistency across regional channels.
• Grew followers 27% and increased engagement 160% by revamping social media channels through elevated brand content, color palettes, and templatized series.
• Led day to day management of editorial calendars, content creation, and Belkin social channels.
• Onboarded Sprinklr analytics tool to evaluate effectiveness of social campaigns, channel performance, share of voice, and sentiment across key product categories against competitors.

• Successfully hacked the FIFA World Cup social conversation by producing relevant content that drove meaningful engagements and helped drive brand love. The campaign yielded over 44M video views, 4M additional.
• Spearhead social production of T-Mobile’s BlizzCon and Overwatch World Cup sponsorship. Partnered with Zedd, National Team USA, Alex GoldenBoy and Chris Puckett to create social content.
• Analyze quarterly competitor reports from NetBase and Zuum that track KPIs such as net sentiment and volume of posts. From the data, I then create presentations highlighting sentiment drivers, messaging, and top.
• Manage relationships between client and internal teams to understand client goals/objectives and ensure all campaign components are executed seamlessly. Some of the campaigns worked on include Pride, MLB, Holiday and.

El Segundo, CA

• Led publishing for T-Mobile Latino’s social channels including Facebook, Twitter, Instagram, Snapchat and YouTube gaining advanced experience with sponsored ads across multiple platforms.
• Managed strategy, creative ideation, production, execution, and analysis of MLB and Holiday social campaigns featuring influencer LeJuan James. Both campaigns performed 100% over benchmarks.
• Oversaw and managed all editorial calendars to control social publishing and advise on creative needs.
• Built relationships with partner agencies Laundry Service and Blue449 improving cross collaboration.

El Segundo, CA

• Provided talent recommendations and assisted with contractual negotiations to achieve social campaign objectives. Influencers managed included Perez Hilton, Piques, Arantza Fahnbulleh, Lauren Giraldo, among others.
• Supported the execution of brand sponsored events including American Music Awards, Latin Grammys, Premio Lo Nuestro, Coachella, Premios Juventud and Billboard Music Awards.
• Engaged in community management during activation war rooms to connect with fans and advocate brand affinity.
• Created a centralized hub of internal documents that outlined steps for various social processes as well as, tracked usage rights, finances, and time off which improved team organization and efficiencies.

Los Angeles, CA

• Developed digital content including graphics and copy for the Macbeth and Paul Frank brands
• Achieved 100% increase in engagement by doubling content for Macbeth social media platforms
• Assessed effectiveness of social media tactics through use of analytics tools such as Simply Measured and built monthly performance reports
• Influenced and assisted in Macbeth’s first Instagram takeover with music photographer Adam Elmakias
• Devised marketing plan and calendar for future Macbeth promotional campaigns
• Introduced influencer decks that identified prospective partnerships with musicians and social media influencers

Vernon, CA

• Created one sheet documents that summarize potential opportunities for publicity of BCBG Max Azria brands and analyzed them according to brand adjacency
• Curated an intracompany event calendar by identifying and tracking all potential nationwide event opportunities for BCBG Max Azria brands
• Composed memos to educate retail and partner shops of marketing initiatives with instructions on execution
• Collected and compiled feedback from BCBG Max Azria and Herve Leger associates to evaluate marketing efforts

Venice, CA

• Analyzed the market to evaluate current needs, competitors, consumer trends and advancements in technology
• Supported product development through research, testing, and creation of materials for product support
• Participated in the production of video and photo-shoots for the promotion of T3’s latest products
• Designed graphics and wrote copy for marketing materials including presentations, professional promos, gift with purchases, website and social media

Shanghai City, China

• Contributed to every stage in the cycle of a magazine: brainstorm, research, content, revision, and formatting
• Headed the “What’s Hot What’s Cool” articles for June and July issues and contributed to July’s cover story
• Conducted direct research through interviews and onsite visits
• Spearheaded social media plan by creating and scheduling content for Facebook and Twitter which resulted in an increase of engagement and awareness of 100%

Woodland Hills

• Coordinated two major events with over 2,000 guests and five regular-sized events with over 400 guests
• Secured and managed hundreds of sponsors and vendors for hosted events
• Assisted CEO with management of budgets and organization of relevant documents