Elissa Molini Email & Phone Number

New York, Ny, Us

Paris, Fr

Intentional reset and prolific period of transition to my next challenge while focusing on personal development, reconnecting with family and friends, traveling and generally enjoying the simple things in lifeOpen to opportunities to build meaningful connections, teach/mentor and learn!

New York, New York, Us

Carat is a global media agency offering advertising services to optimize brand performance. - Brought in as the client-facing lead to oversee the delayed and critical roll-out of a white-labeled Tableau solution for the Subway account, mitigating churn and restoring client confidence- Secured renewals for three consecutive years by collaborating cross-functionally with Dev, Analytics, and Account teams to maximize value over time- Spearheaded customer success initiatives including onboarding, driving product adoption, change management, and providing strategic guidance on utilizing the agency's solution to effectively achieve customer’s digital transformation business objectives- Led executive alignment initiatives, conducting joint success planning and strategic business reviews that informed the account roadmap and drove sustained value for partnership success- Partnered with cross-functional teams to enhance customer experience, proactively identifying and prioritizing opportunities and critical issues while maintaining transparent communication with clients on progress- Cultivated internal measurement competencies by developing comprehensive annual learning agendas, establishing benchmarks, creating reporting playbooks, and implementing data governance measures to enable robust account analytics and optimization for client's layered performance indicators across the marketing funnel

New York, Ny, Us

Media Assembly provides advertising services, specializing in Media, Research, and Analytics. - Retained over $2.7M in ARR from a prominent enterprise pharmaceutical account, navigating multi-layered leadership as the client-facing lead overseeing all phases of the customer lifecycle- Analyzed market trends, competitor activities, and target audience insights to craft comprehensive strategies that aligned with the client’s objectives across 6 brands within Boehringer Ingelheim’s Respiratory and Cardiovascular divisions. - Developed 12 comprehensive go-to-market plans (success plans), meticulously aligning key milestones with the client's business objectives to ensure sustained partnership success- Conducted 42 strategic business reviews using data-led insights to articulate strategic recommendations, maximize value delivery, and improve executive engagement within the account- Directly supported the professional development of 10 junior team members including evaluating individual needs, facilitating growth, and tracking progress against annual goals

New York, Ny, Us

- Managed a portfolio generating $930k in ARR, spanning diverse clientele ranging from SMBs to enterprise accounts including 1-800 Contacts, Nestle (Galderma), Travelocity, Redbox, and Boehringer Ingelheim- Conducted in-depth analysis of campaign performance, consolidating data from 20+ disparate sources into actionable insights. Exceeded goals by an average of 10% through strategic optimizations- Led the advocacy for customer priorities in the AdTech domain, evaluating relevant technologies, securing bespoke solutions, and effectively representing clients’ needs through strategic negotiations

London, London, Gb

Zenith offers advertising services in Media, Data, Technology, Commerce and Content- Client lead across a hybrid of branded integrations and aggressive acquisition initiatives for Kohl's- Managed 15 internal stakeholders to ensure seamless collaboration with 3 external agencies and 20+ vendors, resulting in a unified marketing effort that generated 15% increase in sales- Boosted online ROI by 300% within 3 months by designing and implementing strategic A/B experiments to determine the most efficient remarketing partners and approaches- Served as a resource for 2 Planners and 4 Assistant Planners

London, London, Gb

Client lead for General Mill's Frozen Frontier and Yoplait divisions overseeing 7 iconic brands including Totinos, Green Giant, Toaster Strudel, Old El Paso, Yoplait, Yoplait Greek, and GoGurt- Secured over $600k in ARR by serving as a specialized digital consultant and trusted advisor- Developed bespoke communications strategies and executed campaigns for $20M in digital media spend- Trained a team of 5, empowering them with the necessary resources and tools to excel in campaign execution and performance reporting, ultimately resulting in a 15% improvement in team efficiency

New York, Ny, Us

OMD is a leading global integrated media communications agency- Oversaw a high touch account representing $6M+ in ARR, orchestrating $200M in complex media investments across cross-functional agency teams to deliver exceptional customer outcomes for Pepsi Trademark Brands including Pepsi, Diet Pepsi, Pepsi Max, Pepsi NEXT and Pepsi Throwback- Conducted thorough analysis of the digital landscape, integrating consumer insights and competitive intelligence with past performance to develop tailored strategies that effectively achieved client's KPIs- Drove strategic decision-making by developing 400+ reports, revealing key trends and providing actionable insights that shaped KPIs and contributed to the success of $45M in digital campaigns- Supervised a team of 2 Strategists and 2 Assistants to manage all online and offline media strategy

New York, Ny, Us

Digital media planner for numerous PepsiCo Beverage brands including Pepsi, Pepsi Max, Diet Pepsi, Pepsi NEXT, Pepsi Throwback, Tropicana, Naked Juice, Propel and Izze- Created digital media recommendations and executed buys inclusive of display media, video, branded entertainment, mobile, search, social, etc.- Trained Assistant Media Strategist in industry/account best practices and managed their day to day workload

Chicago, Il, Us

Halogen Response Media was the performance marketing arm of Starcom, a global communications planning and media leader.- Planned, bought, executed and managed all digital media for Universal Technical Institute & Touchstone Energy Cooperatives across local market and national initiatives to achieve net lead volume goals - Managed 1 Assistant

London, England, Gb

Mindshare is a global media services company within the WPP network- Assistant media planner for all digital and traditional media across Axe and Caress - Supported 3 planners, 2 Supervisors and 2 AMDs in day to day brand needs including analyzing vendor proposals, developing media recommendations, maintaining media flowcharts, billing, industry/competitive analysis and online campaign trafficking and reporting

West Palm Beach, Florida, Us