Harris Computer acquired eScholar in April 2021. In my role, I lead business development, marketing strategy, sales, and department P&L.

As the head of Marketing and Sales at eScholar, I lead cross-functional teams to achieve eScholar's mission of revolutionizing the way data is used in education. This includes• Managing the overall sales pipeline• Identifying and analyzing opportunities (e.g. RFP, RFI, RFO) from federal, state, and local education agencies• Overseeing the proposal development process• Developing and executing on marketing strategies for branding, inbound, and field marketing.

As a Product Marketing Manager, I managed all of the sales and marketing initiatives for eScholar myTrack, an instructional improvement system for the PK-12 education field. I led a cross functional team that included members of client services, customer education, product management and sales and marketing to create and execute the sales and marketing plan for eScholar myTrack. This included:Developing the marketing strategy:• Analyzed marketplace, regarding both district needs and competitive products• Positioned the solution effectively against competitors• Articulated a clear value proposition to prospects and stakeholdersDeveloping marketing collateral:• Wrote and edited press releases, product sheets, and case studies• Developed presentation decks• Scripted and recorded demonstration and promotional videosMonitoring the PR conversation and creating content for social media:• Wrote and edited blog posts• Assisted with PR activitiesOwning the sales cycle from start to finish:• Analyzed district sales landscape• Identified key decision makers and influencers• Maintained leads and opportunities in Salesforce.com• Presented and demonstrated the solution at conferences, sales events and webinars• Followed up with districts to close deals

• Collected and analyzed WeAreTeachers website activity using analytics tools (e.g. Coremetrics, Google Analytics) to provide insight and recommendations for program and marketing strategies.• Analyzed results from multi-channel marketing tactics, including social media and email data, to determine impact of completed client programs and identify strengths, and weaknesses.

• Marketing concentration with a strong focus on shared value and social responsibility.• Certification in Public and Nonprofit Management.

• Managed over 100 client relationship in New York City and other regions, supporting educational video game usage in classrooms. • Doubled the number of active users in one year by examining qualitative and quantitative data and developing tools and strategies to increase game use and the quality of user experience.

• Presented and sold Visual Thesaurus to various institutions. Generated new business through trade shows, cold calling and marketing research. • Managed over 80 client accounts in 13 states to ensure effective product implementation.

• Taught science in a high-needs middle school in the Bronx to 180 sixth grade students, including students with special needs and English Language Learner students, using a spiral curriculum. • Facilitated growth and progress of the science department, exceeding the state’s Annual Yearly Progress goals by 22 points, by earning 97 out of 100 points in 2008.

Teach For America is a national corps of top college graduates who commit two years to teach in under-resourced public schools and become lifelong leaders in the pursuit of educational equity. In its 17-year history, Teach For America has placed 17,000 talented, committed teachers and built a force of more than 12,000 alumni who continue to work within education and from all other sectors to level the playing field for children and families in low-income communities. More than 60 percent of Teach For America alumni remain in the field of education, where they are starting schools, becoming principals and district administrators, and winning accolades as teachers.