* Served as driving force behind repositioning of Saucony Originals in US, transforming sales team, developing and spearheading short- and long-term 360 strategic and financial plans, attaining premium positioning.* Conceptualized and implemented regional initiatives, managing GTM strategies across distribution tiers for sneaker, fashion, and lifestyle, aligning initiatives with channel-specific needs, consumer insights, and segmentation, resulting in enhanced market presence and distribution of 250+ new points of retail in Tier 0 and Tier 1.* Surpassed goals established by Executive Leadership for brand, individual performance, and category, maintaining accomplishment for 4 consecutive years, including growing shipments 123% 2023 vs. 2022 by partnering cross-functionally with Sales, Product, Marketing, Operations, Demand Planning, CS, Credit, and Finance teams, assuring strategies were carried out from product creation to sell-in, delivery, and sell-through.* Acted as US Product Category Manager, collaborating with Product and Design teams, identifying emerging trends, hosting pre-lines, and providing feedback and direction during each stage of design review.* Merchandised and segmented seasonal assortments with optimal product flow cadence, maximizing sales, SKU efficiency, and relevance within each level of distribution, while communicating with Marketing, Sales, and DTC teams to ensure alignment.* Established pricing and determined sales programs, optimizing margin to remain competitive.* Oversaw inventory levels, encompassing directing factory buy quantities and moving excess inventory at profit.* Executed collaborations, involving managing inventory, retailer allocations, and launch events. Notably, Jae Tips x Saucony Grid Azura 2000 was named Collaboration of the Year by Footwear News 2023.* Recruited and onboarded 2 Sales Agencies consisting of 9 Sales Reps, encouraging, and championing each individual while actioning on global and US strategies.

Management of top line sales, profitability and execution for 7 For All Mankind's Off Price Division, including liquidation of all excess product and seasonal cut-up programs. Oversaw all Full Price Canadian sales, distribution, shipping and pricing.* Coordinated, managed, and led sales activities of Off Price division for 7 For All Mankind and Jen7, focusing on distribution, inventory position, profitability, and relationships with retailers.* Set sales plans with Finance team and aligned company’s goals in collaboration with Full Price and Production teams, ensuring sufficient and relevant inventory was available to drive business and achieve forecasts.* Negotiated assortment and discount rates with premiere Off Price retailers based on existing retail landscape and composition of assortments, maximizing KPI’s and EBIT by increasing margin 10 points 2018 vs. 2016.* Partnered with Design and Merchandising 6 times / year on cut-up program, identifying and acting on opportunities, while establishing successful Automatic Replenishment programs netting $1M in 2018.* Drove Canada Full Price business, concentrating on aspects such as distribution, pricing, shipping, and sales targets, implementing processes across Credit, Customer Service, Planning, and Production. Accomplished launch of Canadian agency model and new 3PL warehouse.* Managed 1 Off Price Account Executive, as well as Canadian Sales Agency, consisting of 4 Sales Representatives, confirming cohesive and successful management of sales operations.

* Promoted to Sales Manager from Senior Account Executive within 2 years, overseeing underdeveloped and emerging business, and reducing overall inventory liability in US and Canada.* Managed Off Price division for Diesel and Diesel Black Gold, developing and implementing strategic sales programs for Off Price retailers, Flash Sales, and Sample Sales.* Partnered with national key accounts, including Nordstrom Rack, Hautelook, TJX, Winners, and Saks Off Fifth, as well as e-commerce sites, contributing to net sales volume of $16M+, exceeding sales / margin budgets 2 consecutive years.* Spearheaded biannual cut-up program for men’s denim, apparel, intimates, and belts, supervising merchandise assortment, marginality, sell-in, and order maintenance, while partnering with Production and Purchasing teams on factory production buys.* Drove growth and achieved top-line financial targets and margin expectations, while maintaining healthy and well-balanced full price to off price ratio in market.* Participated in weekly meetings with heads of Planning, Finance, Logistics, Retail / Outlet Buying, and Customer Service, certifying optimal alignment of initiatives, projects, and procedures.* Trained and managed 1 Account Executive and 1 Customer Service Representative, fostering professional development and contributing to overall team success.

* Oversaw Saks Fifth Avenue, Nordstrom, Bloomingdale’s, Zappos, and Amazon full price men’s footwear businesses, ensuring strategic growth and optimal performance in these key accounts.* Analyzed sales figures to forecast seasonal inventory needs for fashion stock-buy and replenishment programs, promoting strategic and data-driven decision-making, and optimizing inventory levels.* Developed Special Make Up projects in collaboration with product team in Italy which compromised 30% of sales per season.* Edited seasonal product lines and suggested pricing to ensure proper positioning in the market to drive volume; delivered the most optimal price/value relationship to the customer.* Presented seasonal product education and initiatives to Associates and Brand Ambassadors during training seminars and store visits, executing in-store events and sales incentive contests while maintaining brand standards.

* Managed relationships with Neiman Marcus, Bloomingdale’s, Saks Fifth Avenue, Holt Renfrew, Shopbop, Amazon, Zappos, and Revolve Clothing, as well as 130+ specialty accounts throughout US and Canada, securing exclusive placements of product line and exceeding market expansion goals.* Drove in-season business by analyzing sales and reacting to customer feedback and market trends; suggested re-orders, swaps and margin builders to increase sales.

* Initiated and developed successful relationships with Saks Fifth Avenue, Macy’s, and Lord & Taylor, negotiating seasonal vendor margin plans, managing Open-To-Buy, and maintaining advertising co-op budgets, leading to 156% shipment increase in 2008 vs. 2007, and generating total of $4.5M despite tough economic environment.* Managed Stealth trend product tier by collaborating with highly regarded sneakerhead shops on Special Make Up’s.

Previous Roles:Sales Representative | adidas Originals | Southeast TerritoryAccount Merchandising Analyst | Federated Department StoresVisual Merchandise Planner | Northeast Territory* Promoted 3 times over 5 years.* Responsible for selling fashion and trend apparel, footwear and accessories; specific lines included Originals, Y-3 (designed by Yohji Yamamoto) and adidas by Stella McCartney.* Launched adidas by Stella McCartney line, increasing sales 60% in 2nd season by expanding distribution.* Analyzed sales, retail space, stock turn and sell-through in order to make recommendations for at-once and future buys; maximized revenue, profitability and market visibility.