Elissa Wells Email & Phone Number

Murfreesboro, Tn, Us

I am responsible for leading the strategy and execution of audience and data management for paid advertising campaigns. I am also in charge of understanding all available data inputs in customer data engagement platforms. I review results, refine audiences, manage data taxonomy and structure, and identify areas of opportunity.

I am responsible for direct marketing planning, assisting with industry and competitive research, data visualization, market analysis and strategy for multiple clients and channels.I implement business analytics, assessments, and intelligence that support overall marketing strategy and ROI.

La Vergne, Tn

- Manage and develop existing marketing technologies, systems and tools, identifying and conceptualizing new solutions that optimize the output of the marketing department, and improve the performance of ICG's B2B & B2C marketing campaigns and revenue-generating program. - Maintain multiple technologies, systems, and data related to outbound email, research, analysis, project management, productions, databases, web, and other marketing tools. - Liaison with ICG business stakeholders, Marketing IT, and external vendors to effectively implement, manage, and maintain technologies.- Collaborate with the Marketing Team to anticipate uses for technologies and recommend solutions based on business needs.

La Vergne, Tennessee

- Compiles lists via Access, Cube, or SQL of titles for external and internal parties for selection. ---- Lists meet a variety of varying conditions and levels of complexity.- Analyze new title data pulled from an assortment of internal and external sources and format findings into summary presentations for upper management.- Utilize Data Warehouse to build an Excel dashboard to best represent how data metrics are measuring year over and year and against budget. Present findings to Director weekly and suggest departmental adjustments based on data trends.- Serve as the primary liaison between the Library Department and IT to develop a single platform useable by all divisions of the department. - Compile business reviews, selection lists, and ad-hoc reporting to support both internal and external requests and develop strong relationships with both parties.

La Vergne, Tennessee

- Collect and evaluate data and analyze against attainment of sales objectives. Prepare forecasts, advise on changes in promotional efforts.- Processes data and generates reports regarding sales results and market conditions.- Document business plans and prepare implementation/ communication outlines.- Analyze customer’s needs to identify opportunities for the development of programs beneficial to multiple customers.- Develop tools and methods to assist sales reps in understanding their account base with title, unit, contract, and segment reporting.

La Vergne, Tennessee

- Create management reports by product type, customer, market segment, and sales rep.- Collaborate with other departments to find Ingram-wide solutions for problems such as customer lead tracking, metadata inconsistencies, and universal sales presentations.- Maintain LSI customer-facing documentation and ensure accuracy of pricing, product offerings, POD Agreements, and operation manuals and addendums. - Ensure proper account assignments are correct in Oracle to improve SIP and Segment accuracy.- Update weekly reports and combine rep submissions into presentations used by leadership in monthly business review and global forecasting meetings.- Create training documentation and give presentations/ demos of reporting tools available. Actively participate in feedback groups to improve these tools.

Facilitate training scenarios with associates, with proven results and a gain of 1 point on the selling report in MaxAssurance sales.Communicate with vendors and third parties to ensure a smooth flow in 'behind the scenes' aspects of a retail store.Assist the store leadership in the execution of the strategies in a selling environment. Ensure back end operational procedures are completed and maintained to standards.Direct associates to exceeding store standards in the execution of planograms, pricing and signage promotions, and maintain data integrity.Interpret operational and logistics reports to identify opportunities for improved execution.Transfer merchandise between warehouse and stores in the greater Nashville area.

Maintained a clean and organized sales floor and aided in a store presentation reset.Assisted in a sales increase in soft lines by providing excellent customer service.Trained new associates one-on-one on the sales floor and instructed them in Sears' customer service standards and priorities.

Input accurate financial records, organized incoming invoices.Designed and implemented a new document filing system.Complied statistics into acceptable and easy to understand reports for other employees.Overcame conflicts and solved problems when customers disputed the billing processes.

Bachelor, Music, Marketing

Activities and Societies: -Member of Pi Kappa Lambda Music Honor Society -Top chair in Chamber Winds, Symphonic Band, Wind Ensemble, Flute.

Bachelor'S Of Music, Music Performance And Marketing