Elissa Wright Email & Phone Number

Atlanta, GA

• Managed Marketing For Consumer and Business Credit Card Acquisition Program
• Oversaw high-level projects, including marketing efforts for switching card issuers
• Influenced strategic decisions by collaborating with the credit card line of business
• Worked with legal and compliance advisors to meet government regulations
• Supported marketing for channels including direct mail, email, online, phone and in-branch
• Created internal and external marketing materials for campaigns and promotions

Atlanta, GA

• Delta Sky Club and Product MarketingManaged Delta Sky Club Marketing Efforts
• Led awareness, acquisition, retention marketing initiatives to support revenue goals
• Developed and launched acquisition promotions
• Leveraged email, online, direct mail and social media to communicate marketing messages
• Partnered with charities on efforts to drive membership and give back to the community
• Planned and managed in-club photo shoots to generate marketing collateralOversaw Direct Marketing For Delta Product Initiatives

Atlanta, GA

• Buy/Gift/Transfer Miles ProgramResponsible For High Profile Revenue Goals
• Managed $90M annual revenue program
• Drove $12.3M (15.6%) in YOY revenue growth
• Built annual revenue plans and reported results to senior leadership
• Tracked revenue results for domestic SkyMiles organization which included 100+ partnersDeveloped and Led Marketing Efforts
• Created marketing strategy and promotional calendar

Atlanta, GA

• American Express Co-Brand Credit CardOversaw Online Acquisition Program Strategy and Implementation
• Maximized performance through testing, tracking and Omniture measurement tools
• Negotiated internally and externally to secure and maintain website placements
• Launched first Delta managed credit card online paid search campaign
• Assisted in developing Northwest co-brand credit card conversion strategy
• Led NWA.com acquisition initiatives during merger

• Assisted with strategic and daily aspects of apartment development industry
• Participated in legal and client meetings
• Performed market research analysis and created packages to inform investors