Elisse Roche Email & Phone Number

Member of the '21 Cohort of Top Emerging Talent, where just 200 people were selected from a pool of over 20,000 candidates. The Top Emerging Talent program matches graduate students with high-growth startups in accelerator programs such as YC for freelance consulting work.

Embedded within the Product Marketing team at Similarweb, a software development and marketing intelligence company that specializes in web analytics, web traffic, and performance. Responsibilities included: branding and naming; product positioning and marketing strategy; content development; product education; and online traffic and behavior analyses.

Digital Strategist, Marketing & Communications. Responsible for developing multi-channel marketing strategies in support of YPCCC's mission to advance the science of climate change communication, help leaders communicate more effectively, and increase the public's understanding of climate risks and opportunities.

Product Marketing Manager for Data Migration, responsible for: collaborating with cross-functional marketing, product management, partnerships, and sales teams to deliver value propositions and sales enablement assets; defining the end-to-end marketing strategy for cloud data migration solutions; and designing innovative, integrated marketing campaigns.Lead, Data for Good. Founded the Data for Good program at Google Cloud with the intention of enabling purpose-driven organizations to apply big data solutions to social and environmental challenges, such as sustainability and unemployment. Key initiatives include: _ Data Solutions for Change | As of 2018, nonprofits and NGOs around the world can apply big data solutions to real-world challenges with a need-based Google Cloud credit grant, self-training resources, and hands-on customer support. Learn more --> cloud.google.com/data-solutions-for-change_ Circular Economy 2030 | Circular Economy 2030 was a sustainability contest for social entrepreneurs, hosted in partnership with SAP. Learn more --> cloud.google.com/circular-economy-2030_ Visualize 2030 | Visualize 2030 was a data storytelling contest for higher-ed students, hosted in partnership with the World Bank, the United Nations Foundation, and the Global Partnership for Sustainable Development Data. Learn more --> cloud.google.com/visualize-2030

Planned and executed social media marketing strategies across social handles (150M+ followers) for select YouTube Red Originals and creator initiatives.

Reviewed and resolved naming requests, and worked with marketing teams to develop strategic names for their products. Received the Q3 2014 Marketing Silver Award for naming strategy and the Brand Studio Silver Award for design.Conducted cross-device, qualitative research to humanize stats and develop empathic narratives on consumer behavior.

Acted as a student liaison between Google and Columbia University. Planned, promoted, and hosted innovative programs on campus that connected Google products and services with students.

Developed copy and creative for the international "Footprints" direct marketing campaign, projected to have driven 1M global SMBs to sign up with Places for Business.

Master Of Business Administration - Mba, Sustainability

Activities and Societies: Consortium Fellow, named the recipient of a Yale Consortium Fellowship, a merit-based fellowship that recognizes.

Master Of Environmental Management - Mem, Ecosystem Management And Conservation; People, Equity, And The Environment

Activities and Societies: Recipient of The Jacqueline C. and John P. Hullar Scholarship, and The Carl W. Knobloch, Jr. Fellowship Writer.

Bachelor Of Arts - Ba, English Literature & Language - Digital Humanities; Hispanic Studies, Gpa: 3.86

Activities and Societies: Member of Multicultural Affairs Advisory Board (MAAB), Outreach Manager for Postcrypt Coffeehouse, Contributor.