Rokchim Atid CEO

• Management of a number of activities under the group umbrella: turnover of about NIS 85 million per year;• Network of pharmacies and website (pharmaceuticals, over the counter, natural products, cosmetics and toiletries), Internet sales, Health Clubs Activity, (treatments, a variety of courses, health restaurants, and sale of supplements and natural products);• Setting policy, construction of annual / three-year / five-year work plans, building strategy, setting goals and indices, procedures and work practices;• Formulation and management of the budget: allocations to the various units / outlets and control over implementation and achievement of the goals;• Managing approximately 460 managers and employees in all activities, including training and development of managers, ongoing guidance, assessment and feedback;• Management of procurement system and buyers in all areas (pharmaceuticals, cosmetics, toiletries, food) ;• Establishment of branches: design, construction, implementation of the execution process, up to the implementation of on-going operations;• Marketing: writing a marketing plan that is compatible with all the operations, planning specials, sales promotion activities, business cooperation and more;• Service: developing service quality processes;• Human Resources; guiding a variety of activities, individual attention, welfare and development, in conjunction with the human resources manager of the group;• Logistics and Supply Chain: inventory management, control over reception processes, warehousing and supply, while ensuring utilization / loss;• Maintenance: management of subcontractors for the construction;• Analyses of activities and reports for the purpose of improving efficiency, improved service and money saving; regular reports to the board of directors;• Managing advertising budget (NIS 1.5 million per year);• Setting up and managing an internet sales site;• Implementation of enterprise information systems;

 • Transportation Network, which operates 54 franchise stores across the country, finding the point of sale and agreements, negotiating for closingThe agreements alongside the management, support and ongoing monitoring.• Construction of the annual work program, setting sales targets for each franchisee and monitoring achievement of the targets.• Procurement; Making local and international procurement with suppliers in China, closing costs and agreements.• Inventory management and supply chain; Responsibility reception storage and supply of merchandise to franchisees.• General advertising budget management; Transportation concept, defining the advertising mix, allocation of resources and media buying activities.• Management of sales; Transporting Agents team, setting goals, building methods and sales aids, professional guidance, incentives and control.• Trade and Pricing includes determining the range, pricing and promotions.Among the achievements: Developing the network of 47 branches to 54 branches franchise.

Full responsibility for operations in 17 branches in managing and motivating branch managers meeting sales targets and service.• responsibility for the establishment and implementation of new branches of activity alongside the full responsibility in the fields of logistics and operations, trainingAnd development of employees and processes. achievements: Implementation bonus system which led to increasing sales

• Branch management unit independent of income, construction work plans and budget, management of dozens of department heads and employees.• Full responsibility for all business operations including sales and service, logistics and maintenance operations, marketing and advertising.• Work with suppliers and inventory management.• High level of service, providing online management response to customer satisfaction and profitability of the branch. the achievements: increasing turnover and profit by 25% on average.

Management Area; Responsibility and management of current operations of dozens of branches in the central region.• The opening of 60 branches from design to application control while working with regulatory, suppliers and contractors.• Budget management, human resources, inventory, marketing, pricing, pricing, advertising and more. the accomplishments: Outstanding Employee 1995Director, Academic Super Pharm:• Responsibility for developing network management reserves (commercial managers) and developing a learning system:• Construction of a curriculum, professional content and management, recruiting teachers inside and outside the enterprise, tours branches and insets