Running B2B lead generation and customer acquisition for commercial solar installations. Managing all digital paid media, CRM workflows, business development presentations, social media, website CRO and analytics.

Running B2B lead generation and customer acquisition for commercial solar installations. Managing all digital paid media, CRM workflows, business development presentations, social media, website CRO and analytics.

Consults with B2C + B2B businesses to develop sales leads, eCommerce sales, affiliate marketing partnerships, and digital marketing strategies. Google & Meta Paid Ads Expert.I can be contacted via LinkedIn or at elitoron@gmail.com.

Ran direct to consumer efforts responsible for customer acquisition and lead generation, research, branding, website architecture, managing a team of 3 project managers, 4 web developers and 3 digital designers along with vetting and managing all 3rd party digital and direct response agencies. Managed annual marketing budget.• Generated web, phone call leads and sales yielding significant top line revenue over 5 years.• Grew lead volume to match call center growth requirements quadrupling the amount of leads and sales reps from inception. • Produced multiple national TV and radio spots running for over 3 years.• Ran a top 10 industry affiliate program called “Toco Warranty” driving 30% of all sales. • Negotiated all partnership contracts with legal and maintained advertising regulatory and compliance across all marketing channels.

Managed and developed multiple affiliate programs for 1Saleaday.com and its suite of websites. Led a team of 3 account managers to grow book of business through partnerships and experimenting new techniques.• Created new exclusive deals program targeting top ranked web publishers generating significant new revenue. • Created all digital assets for affiliate platforms and website display campaigns including html emails and banners.• Ran digital performance based marketing campaigns across multiple ad networks along with retargeting efforts and managed all DSP tracking. • Assisted with Google Analytics and AdWords campaigns.

Managed annual marketing budget to generate sales leads through business development with affiliate publishers and networks. Led a team responsible for copy writing, social media and web design.• Doubled sales over two years by increasing lead generation volume and creating a cross-selling program to deliver incremental revenue through new sales channels. • Developed a revenue sharing program synergistic with All Data (an AutoZone company), using market research data to create the concept, develop the value proposition, gained executive buy-in, and implemented the pilot. • Created over 200 landing pages and creative banners resulting in high levels of traffic and successful generation of sales leads, because targeted consumers completed landing page forms.• Initiated “Gen Marketing Inc.” an advertising marketing network, working with companies to create online programs for sales lead generation. • Managed the digital marketing platforms, including Google Ad Words, Tune/HasOffers tracking software, and Salesforce CRM. • Piloted a loan modification and short sale product generating over 10,000 home owner leads

Little Airplane Productions Animated on Nick Jr's: "The Wonder Pets", Created Concept for Episode "Save the Dalmation"

Animation Collective NYCCharacter animation on "Ellen's Acres" TV Show

Cartoon PizzaAnimated on "Pinky Dinky Doo" Season 1

Digital Coloring using "Animo" Software, Organizing Story Boards, Preparing Animation Layouts for Animation Director of "The Lizzie McGuire Show". Wrote a Journal for Pratt Institute Career Class on My Experience and Received an A+

Developed toolbar for a partnership with Mastercard. Developed Smartcard with microchip for SmartReader. It was the first credit card swiping device using the same technoloogy Square utilizes today.Developed and designed corporate collateral, presentations and flash animated product display. Designed and programmed multiple company websites. Developed ecommerce solutions for Smartecom.

Textile design, styling, cad design, developing new patterns. Innovating wall covering real life simulation rooms. Color calibrating systems. Printing samples for reproduction. Scanning and editing. Built texture library to innovate new concepts for each season.