Elitsa Ingilizova Email & Phone Number

London, Gb

London Area, United Kingdom

Ebiquity is the world leader in media investment analysis, working with 70 of the world’s 100 leading advertisers and helping brands make better informed marketing investment decisions.As a Senior Consultant at the Insights team, I help bring transparency and best in class governance into clients’ digital media investments

London, England, United Kingdom

The Digital Innovation Centre is the mission control unit that helps develop, maintain, and deliver digital media solutions for our global blue-chip clients. As a Client Engagement Manager I played an essential role in helping clients drive media buying efficiencies through data-driven insights.• Helped clients to identify value opportunities and increase their marketing effectiveness by eliminating waste and bringing transparency and quality into their digital media buying • Responsible for top tier UK and Global clients across a wide range of verticals• Built compelling narratives with PowerBI dashboards illustrating complex data sets in an easy to digest form• Contributed to building strong client relationships and retaining existing clients by delivering high quality outputs, presenting in formal conditions at senior level

London, United Kingdom

• Delivered a range of media insights reports to clients, including digital media performance analysis, pre-flight campaign support; contributing to media agency pitch management and media process assessments• Analysed and evaluated media investment data across all major digital channels and platforms, including Direct Display, Programmatic, VOD, Search and Paid Social• Harnessing the power of data to provide independent, fact-based advice and enabling clients to perfect media investment decisions and improve business outcomes• Successfully managed a portfolio of strategic accounts across all major verticals, including a number of top tier clients• Contributed to building strong client relationships and retaining existing clients by delivering high quality outputs, presenting in formal conditions at senior level• Managed and mentored a team of 2 Media Analysts• Contributed to developing and piloting new service offerings and to refining existing digital consultancy products

London, England, United Kingdom

Marketing and brand management for a London-based tech-driven commercial interiors company with a focus on brand building, digital marketing and data analysis• Led the development of new website and new corporate identity• Managed SEO and Google paid search campaigns• Prepared data analysis reports, translating complex datasets into key strategic insights feeding into senior management’s decision making and business planning• Project managed video production and mobile app development• Created and implemented social media strategy and drove organic growth via Pinterest, Instagram, YouTube, Twitter and Houzz• Coordinated the company's participation in leading UK and international design trade shows, including negotiating with third-party vendors to produce promotional materials, stand design, branding and sponsorship activities (including Clerkenwell Design Week and London Design Festival)• Contributed to consistent YoY growth and to winning several new business tenders and industry awards

London, England, United Kingdom

Marketing and brand management for a leading London-based luxury furniture retailer with a focus on digital marketing, content marketing and SEO• Managed the e-commerce website, including design and UX updates, content writing and traffic acquisition• Managed Google paid search campaigns, including campaign analysis and performance optimisation, driving CTR above industry average for selected keywords• Supervised social media and SEO teams• Drove engagement via a monthly newsletter, managing a database of 15,000+ contacts• Led new Shopify e-commerce website launch, increasing new customer acquisition with improved design and usability features• Organised events to attract new A&D business• Promoted from Sales and Marketing Executive within 10 months

Account lead at a leading Sofia-based advertising agency, reporting directly to the Client Service Director, owning a portfolio of top-tier international and local key accounts• Planned, budgeted and coordinated multi-channel advertising campaigns for leading clients in the FMCG, education, IT and art industries • Led cross-functional teams of 3-5 people (Creative, Media, BTL, Production)• Built strong relations between the agency and clients; negotiated with external suppliers• Projects included omni-channel marketing campaigns, digital activations for on-trade promotions, paid social and direct display campaigns, TVC and radio spots production, event management

• Coordinated multi-channel advertising campaigns for leading clients in the FMCG, home interiors and tech industries• Projects included digital and omni-channel new product launch campaigns, TVC localisations, POSM development

• Designed marketing communication materials for leading local and international clients in the telecom, financial services, FMCG and automotive industries• Projects included designing print and digital advertising campaign visuals, packaging,developing in-store and web branding concepts, preparing storyboards for TV commercials

Master Of Science (Msc), International Marketing, Graduated With Distinction

Activities and Societies: Enterprise Connect / King’s Entrepreneurship Institute Dissertation: The Relationship between Creativity.

Ba, Journalism And Mass Communication, Graduated Cum Laude

Activities and Societies: Student Ambassador; Assistant Editor of De Facto (student-run newspaper), Copy Editor of Verve (student-run.

Erasmus Exchange Programme

Won a highly competitive scholarship for a semester abroad in Leiden, the Netherlands