eLittle Communications Group is a cutting-edge public relations and marketing agency with SBA 8(a) and MBE & DBE certifications. By coupling grassroots, in-the-trenches, hard work with today’s latest global marketing tools, eLittle launches ideas, builds awareness and creates brand names for our clients.

Responsible for expanding and enhancing the strategic communications for the St. Louis Public Schools District, the largest in the State of Missouri, including reputation management, internal communications, media relations, community relations. Manage the development and execution of marketing campaigns for internal and external audiences.• Developed and executed strategic and tactical Marketing plans in support of district goals and student recruitment. • Developed and executed marketing collateral, publications, direct mail campaigns and promotions, trade publication articles, fact sheets and product materials. • Developed and executed strategic and tactical PR plans, including targeted editorial calendars and expanding spokesperson presence with targeted publications, and mass media. Identify and leverage proactive article generation and placement opportunities to support marketing campaign.

Supervise writing, plan story selection, graphics selection, editing, production and execution of daily newscasts and special programming. Coach and develop producers and other direct reports. Manage line producers and facilitate producer schedules. Take full responsibility for execution of assigned newscasts as well as other special assignments. Monitor competition and industry trends with particular emphasis on new media such as social networking and innovative newsgathering techniques and equipment.

Responsible for producing newscast for morning/noon newscasts. Edited and supervised newscast during the show that was produced from anchors, reporters, writers and directors.