Elisenda Valls Raurich Email & Phone Number

Barcelona, Ct, Es

- Manager of the Dermocosmetics category and Responsible for Innovation.- Responsible for the Strategic and Operational Plan, Budget and P&L control > 100 SKU's.- Experience in Pharmacy, Modern channel and visiting Physicians.- Leading R&D, Purchasing, Factory, Regulatory and other suppliers in innovation projects.- Executing and monitoring promotion activity and Customer Loyalty Programs.- Communicating strategy, objectives and sales tools to Sales Team and Point of Sale Reps.- Brand digitalization: Website, On-line Content, Social Media, E-Commerce. Product linsting in Amazon Spain. - Dealing with regulatory and registration competencies on cosmetic and medical devices.- Supporting the Strategic International Plan for the Brand.

- Brand manager for Anti-lice, Insect repellents and Sunscreen products.- Responsible for launching OTC Anti-louse: 123 Solution 123, new brand creation, new image, TV communication campaign "Goodbye to lice", portfolio optimization and POS material.- Protextrem sunscreen launch. Product development (> 10 SKU's), concept, marketing strategy, promotional plan and sales-trade arguments.- Leadership campaigns aimed at health professionals and KOL's.- Trade Development for brands (planograms, POS materials and instore activation).- Negotiate with AEMPS and Health Ministry regulatory claims for biocides and pesticides.

- Brand Manager of Preps, Shavers and Depilatories for Spain and Portugal.- Trade Plan development for modern and traditional channel.- Presentation of new launches and promo plan to national and regional customers.- Development of exclusive projects per client: ALDI, Mercadona.- Member of the European committee for research and development of new products.- Development of online and social media communication campaigns.- Analysis of business opportunities of the brand in new territories.

- Responsible for La Piara Sabores Únicos, Frankfurt and Le Foie D'Or.- Responsible for the design and execution of Tapa Negra promotions.- Relaunch of Sabores Unicos: new concept, formula and design. Communication campaign, TV spot and media plan.- P&L, sales and promo plan reporting and follow up.- Creation of La Piara website: design, structure and content.- Responsible of La Piara Tapas Azules- Development of operational and strategic Brand Plan.- Product Repositioning - change target markets for the product (Market Research)- Monitoring and control over sales, prices, margins, profitability and Nielsen data.- Responsible for manufacturing forecast accuracy.

- Responsible for North Europe depending on the Area Manager of Europe and USA.- Business development with existing distributors and new partners recruitment for North and Central Europe (Scandinavia, Germany and Austria). - Defining of sales and brand strategy for sales objectives achievement.- Participation in international fairs (ISM, PLMA, Alimentaria,..).- Development of product design and POS materials.

- Support and follow-up of subsidiaries and partners in their commercial development.- Detection of business opportunities in new markets.- Product development and adaptation of the portfolio to new markets.- Adaptation and implementation of the promotional plan in target markets.- Selection and contract negotiation with suppliers.

Master In Internet Business, Internet Business I Digital

Management & Marketing Managers Development Program

Master In International Business, International Business

Degree And Master In Business Administration, Marketing