Elix Zhang Email & Phone Number

Beijing, China

Beijing City, China

DigitasLBi, the leading, “most complete” global digital agency network, partners with some of the foremost marketers and brands in the world. Also a top ten global agency, DigitasLBi comprises of 5,700 best-in-class digital and technology experts in 25 countries around the world.Duties: 1. Be responsible for the corporate strategy planning and platform construction2. In charge of the negotiation on strategic cooperation with related enterprises and implementation3. Built teams and carried out operation and management4. Reported work to the board of directors on a regular basis5. Managed the company’s relations with clients and media

Blue Door Digital is a professional marketing institution focused on internet and mobile internet platform, providing integrate internet marketing services to many international famous clients, such as Heinz, Acer, Dongfeng Citroen, Nissan China and Dongfeng Nissan. It has built new official websites for Dongfeng Citroen and Dongfeng Nissan. It manages official BBS for car owners, the communication between the companies and car owners and potential customers through official Weibo and WeChat, and event marketing, and provides social media marketing strategy and execution service, as well as services of monitoring public opinions on the internet and handling crisis public relations. Eliteblue Digital Business was founded in 2011, focusing on providing strategy consulting and execution services to the enterprises for their transformation from traditional business to e-commerce. Duties: 1. Took full charge of corporate strategy planning and operations2. Reported work to the board of directors on a regular basis3. Managed the company’s relations with clients and media

中国 北京市区

P1.CN is a high-end invite-only online community that is developed and operates by YAY. It provides various online and offline services to members to satisfy their social demand. Increase its influence on the well-to-do by the means of market promotion. By integrating resources, it aims to build two business models, e-commerce platform for luxuries and high-end brand influence platform. Now it has 200 million activity high-end members in 15 cities.Duties: managed Marketing and Operation two departments and directly reported to CEO1. Managed marketing team and analyzed user behaviors and data. Took charge of website product improvement, natural increase of users and users’ activity;2. Managed PR team and execution team, P1.CN’s relations with the outside and the media, P1.CN brand promotion and execution in various cities; 3. Managed editing team and took in charge of content release on P1.CN and the establishment of P1.CN’s brand image; 4. Managed customer service team, handled feedbacks from members and controlled user relationship; 5. Managed street snap teams (in 15 cities in China’s four regions) and took in charge of the establishment of branch offices in each city, member recruitment nationwide and street snap project execution; 6. Managed e-commerce project team and took in charge of the project execution of P1 Mall, including e-commerce platform establishment, data analysis and integration, SEM, SEO, luxuries supply chain relation management and user relationship management.

中国 北京市区

Topkey Spectrum Advertising (Beijing) Ltd. of UK Spectrum Media Group Provided a whole package of brand strategy consultancy for enterprise such as Chow Sang Sang, CMBC, China Citic Bank, DTC, TOUGH, HIERSUN and Markor Furnishings; provided marketing strategies and creative advertising ideas for DELL, INTEL, Sisco, HP, Toshiba, Digital China, Aigo, Samsung, Microsoft and other IT enterprises. Established and Executed the promotion strategies and PR strategies for CMBC’s Golden Sunflower products and personal credit products and American Express Centurion products. Designed the image for the first credits cards of the credit card center of China Citic Bank, established advertising promotion strategy, and provided creative advertising ideas and media promotion services to China Citic Bank for its credit cards.

中国 北京市区

Provided services of advertising strategies and ideas to various clients, such as BOCOG, ICBC, ABC, New China Life (insurance), 8848.com, joyo.com, Sony and more. 2001-2003, Designed a brand new image of “A reliable bank that's always by your side” for ICBC, and gained the approval to manage the advertising business of ICBC, including the promotion strategies and ideas of more than 20 product lines, such as personal credit, credit card, individual savings, investing and financing, and more. Established and executed the advertising and PR strategies for ABC’s Golden Spike Card. Built a new brand image for New China Life (now “New China Life Insurance”), including CI import and execution, image advertising video and product introduction.

Bachelor, Art & Design

Activities and Societies: Art history, Design history, design theory

Education record