Elizabeth (Liz) Reda
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Elizabeth (Liz) Reda Email & Phone Number

Merchandise Planner | Strategic Buyer | Brand Manager at Basic Resources, Inc.
Location: New York, New York, United States 6 work roles 2 schools
1 work email found @basicresources.com LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email e****@basicresources.com
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Current company
Basic Resources, Inc.
Role
Merchandise Planner | Strategic Buyer | Brand Manager
Location
New York, New York, United States
Company size
136 employees

Who is Elizabeth (Liz) Reda? Overview

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Elizabeth (Liz) Reda is listed as Merchandise Planner | Strategic Buyer | Brand Manager at Basic Resources, Inc., a company with 136 employees, based in New York, New York, United States. AeroLeads shows a work email signal at basicresources.com and a matched LinkedIn profile for Elizabeth (Liz) Reda.

Elizabeth (Liz) Reda previously worked as Senior Planner at Basic Resources, Inc. and Director, Merchandise Planning & Buying at Diamonds International. Elizabeth (Liz) Reda holds Bachelor'S Degree, Economics from University Of Maryland College Park.

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Email format at Basic Resources, Inc.

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{first_initial}{last}@basicresources.com
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Profile bio

About Elizabeth (Liz) Reda

After I graduated from the University of Maryland, with a couple of suitcases and an economics degree, I bought a one-way ticket and got on a plane to someplace I had never been.It was there, in the Virgin Islands, that I began my career with the largest jewelry retailer in the Caribbean. In my most recent position as Director of Merchandise Planning & Buying, I have been instrumental in strategy planning and implementing inventory planning processes, optimizing the flow of $30M in inventory annually to 50+ stores.Areas of Expertise: maximizing revenue, margin, turn goals and minimizing excess inventory; merchandise planning; buying; allocation; assortment planning; merchandising; product management; cross-functional leading; international logistics; operations; excel; SAP BOI am interested in connecting with like-minded professionals and companies, who also make it their mission to have a positive social impact. If that’s you, let’s chat. ------------------------------------------------------------------------------------------------------In my free time, you can find me trying to run faster than everyone on the Hudson River Greenway, exploring the city I love, giving back to the community with New York Cares, watching the NY Giants (lose), and polishing my interior design skills.

Listed skills include B2B, Purchasing, Analytics, Luxury Goods, and 39 others.

Current workplace

Elizabeth (Liz) Reda's current company

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Basic Resources, Inc.
Basic Resources, Inc.
Merchandise Planner | Strategic Buyer | Brand Manager
new york, new york, united states
Website
basicresources.com
Employees
136
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Company profile
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6 roles

Elizabeth (Liz) Reda work experience

A career timeline built from the work history available for this profile.

Director, Merchandise Planning & Buying

Diamonds International

New York, New York, United States

  • Diamonds International is a vertically integrated, duty-free retailer selling luxury jewelry, watches, and accessories in 90+ stores in the Caribbean, Mexico, and the US. Promoted to Director of Merchandise Planning.
  • Redesigned and maintained annual bottom-up financial budget in line with top-down… Show more Diamonds International is a vertically integrated, duty-free retailer selling luxury jewelry, watches, and accessories in 90+.
  • Redesigned and maintained annual bottom-up financial budget in line with top-down merchandising plans, achieving sales growth of 12.4% last year while decreasing overall inventory by 10%.
  • Increased profitability by identifying opportunities to decrease spending, with purchases down 6% last year.
  • Identified end of life inventory and increased sell-through by 50% in 2019 vs 2018 by cultivating relationships with staff, implementing creative incentives, modeling promotions, markdown strategy, and re-allocation.
  • Effectively negotiated multi-million dollar RTVs and MD$ contributions.
Aug 2014 - Mar 2020

Merchandise Planning Manager

Diamonds International

New York, New York, United States

  • Analyzed historical data and current trends, identifying risks and opportunities at a corporate level.
  • Oversaw all purchase orders with watch and luxury goods vendors.
  • Assessed refill needs during seasonal business.
Sep 2013 - Aug 2014

Department Manager, Buyer

Diamonds International

St Thomas, US Virgin Islands

  • Supported managing director to develop strategies for buying and merchandising.
  • Directly supervised four junior merchandising associates in all areas of departmental operation.
Jul 2009 - Aug 2013

Assistant Buyer

Diamonds International

St Thomas, US Virgin Islands

  • Responsible for purchase order management and SKU maintenance.
  • Developed effective relationships with vendors and maintained regular communication on pending business.
  • Promoted to head of department after only two years of tenure.
Jul 2007 - Jul 2009

Business & Replenishment Analyst

Rrt Produce, Llc

St Thomas, US Virgin Islands

  • Managed the supply of multiple “value added” produce items to Wal-Mart locations throughout the U.S. including product development and logistics.
  • Utilized Wal-Mart’s Retail Link system to accurately forecast sales.
  • Recognized executive needs within R.R.T. Produce and administered support using Excel charts/graphs and Power Point presentations.
May 2005 - Jul 2007
Team & coworkers

Colleagues at Basic Resources, Inc.

Other employees you can reach at basicresources.com. View company contacts for 136 employees →

OM Olivia Meyer Olivia Meyer Colleague at Basic Resources, Inc. New York, New York, United States, United States View → TA Taahira Ally Taahira Ally Colleague at Basic Resources, Inc. New York, New York, United States, United States View → GM Gemma Mccarthy Gemma Mccarthy Colleague at Basic Resources, Inc. New York, New York, United States, United States View → KC Keirsten-Joy Cowan Keirsten-Joy Cowan Colleague at Basic Resources, Inc. United States, United States View → LR Laurie Romano Laurie Romano Colleague at Basic Resources, Inc. New York, New York, United States, United States View → VO Vangjelia Oco Vangjelia Oco Colleague at Basic Resources, Inc. Tirana, Albania, Albania View → JV Josine Vetrano Josine Vetrano Colleague at Basic Resources, Inc. Mineola, New York, United States, United States View → EB Elizabeth Betances Elizabeth Betances Colleague at Basic Resources, Inc. Englewood, New Jersey, United States, United States View → AC Aaron Campbell Aaron Campbell Colleague at Basic Resources, Inc. Canada, Canada View → AM Alanna Mcnamara Alanna Mcnamara Colleague at Basic Resources, Inc. United States, United States View →
2 education records

Elizabeth (Liz) Reda education

Bachelor'S Degree, Economics

University Of Maryland College Park

Activities and Societies: Varsity Track & Field, Varsity Cross Country, Scholar Athlete, Alpha Delta Pi (Leadership Chair) Graduated.

Interior Design

New York Institute Of Art & Design
FAQ

Frequently asked questions about Elizabeth (Liz) Reda

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What company does Elizabeth (Liz) Reda work for?

Elizabeth (Liz) Reda works for Basic Resources, Inc..

What is Elizabeth (Liz) Reda's role at Basic Resources, Inc.?

Elizabeth (Liz) Reda is listed as Merchandise Planner | Strategic Buyer | Brand Manager at Basic Resources, Inc..

What is Elizabeth (Liz) Reda's email address?

AeroLeads has found 1 work email signal at @basicresources.com for Elizabeth (Liz) Reda at Basic Resources, Inc..

Where is Elizabeth (Liz) Reda based?

Elizabeth (Liz) Reda is based in New York, New York, United States while working with Basic Resources, Inc..

What companies has Elizabeth (Liz) Reda worked for?

Elizabeth (Liz) Reda has worked for Basic Resources, Inc., Diamonds International, and Rrt Produce, Llc.

Who are Elizabeth (Liz) Reda's colleagues at Basic Resources, Inc.?

Elizabeth (Liz) Reda's colleagues at Basic Resources, Inc. include Olivia Meyer, Taahira Ally, Gemma Mccarthy, Keirsten-Joy Cowan, and Laurie Romano.

How can I contact Elizabeth (Liz) Reda?

You can use AeroLeads to view verified contact signals for Elizabeth (Liz) Reda at Basic Resources, Inc., including work email, phone, and LinkedIn data when available.

What schools did Elizabeth (Liz) Reda attend?

Elizabeth (Liz) Reda holds Bachelor'S Degree, Economics from University Of Maryland College Park.

What skills is Elizabeth (Liz) Reda known for?

Elizabeth (Liz) Reda is listed with skills including B2B, Purchasing, Analytics, Luxury Goods, Watches, Microsoft Excel, Retail, and Customer Service.

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