VMG Partners (“VMG”) is a private equity firm specializing in building iconic consumer brands. Since it was founded in 2005, VMG has been at the forefront of consumer investing, partnering with entrepreneurial companies, founders and co-investors to deliver a depth of experience to help grow, scale and prepare companies for exit. Beyond capital, our value-added investment approach utilizes our deep experience, strategic guidance, and passionate focus to help our partners accelerate growth, scale brand awareness, and achieve their own definition of success.VMG Growth works intimately with founders and leaders of branded consumer companies, providing the resources and guidance needed to propel them to the next level.VMG Catalyst, recently launched, is dedicated to early stage tech-enabled consumer products, services, experiences and marketplaces, as well as the infrastructure and technology stack that enable these businesses.The VMG team is excited to partner with the next generation of innovative, consumer and tech-enabled entrepreneurs, helping them to fully realize their founding vision and the full potential of their brands.

Consumer and Retail

Consumer and Retail