Eliza Barry Email & Phone Number

Richmond, Virginia, United States

Richmond, Virginia, United States

Volunteer helping Gallery5, a local non-profit, manage interns, grow donations and organize business structure and marketing programs.

Richmond, Virginia, United States

Provide marketing, operations and productivity consulting to businesses ranging in size from small to enterprise. This includes strategic consulting, marketing services, systems selection and implementation and project management.Featured clients:Argus Steel Products+ Optimize marketing funnels+ Configure financial software+ Align internal materials with existing brand+ Project Manage SEO Optimization and website relaunchRichmond Camera & Richmond Pro Labs+ Develop channel strategy for social media channels+ Design and execute ad campaigns to drive leads+ Develop content strategy

Remote

Lead the creation of universal Process Excellence Standards and tools, driving strategic decisions with advanced data analytics management. Expertly translate technical data into CFO-ready reports, ensuring seamless alignment of activities with organizational strategy. Proactively identify and implement solutions, best practices, and common-issue resolutions for maximum business impact and ROI across the enterprise. Select Accomplishments: ✔️ Cut technology spend by $200K, 240 FTE hours across teams, increased financial reporting & budget accuracy, and drastically improved compliance with disclosure regulations by designing automated systems and optimizing process✔️ Strategically led DE&I council as a key Board Member, shaping communications vision and achieving a 75% staff readership through monthly newsletter creation and publication✔️ Recommended migrating advisory team to central timekeeping and billing system, achieved buy-in from senior leadership, and oversaw entire implementation, migration, training, and team adoption 👉 Reduced time to invoice by 2 weeks (50%)👉 Eliminated weekly time spent reconciling systems (7 hours)👉 Saved ~$50K in annual fines by maintaining full compliance with sales tax regulations ✔️ Built DOMO dashboard to replace outdated reporting tools, providing managers with real-time reports to track employee performance and milestones for client projects✔️ Introduced weekly visual report to track and prioritize active projects across the organization, providing strategic roadmap for project lifecycle and clear accountability between project managers and executive sponsors✔️ Developed automated system to track CPA certification validity and ensure compliance with disclosure regulations, saving 10+ hours a month in manual tracking and avoiding potential fines/late fees for incorrectly applied sales tax

Quickly promoted to lead hybrid-remote team of 3 FTEs and 5 external contractors in building consistent, coordinated processes which connect strategy and execution to enhance efficiency and overall success. Select Accomplishments: ✔️ Overhauled vendor onboarding process by launching automated form-based process using Microsoft approvals, forms, and Smartsheet to streamline IT, saving 50+ hours in the onboarding of 20 vendors with new process✔️ Led 8-month pilot with 10 high-value clients to test introduction of account-based marketing practices 👉 Boosted service adoption 20%✔️ Architected a full rebrand and redesign of website for Advisory Division to unify brand imagery and deliver consistent, recognizable marketing materials👉 Increased web traffic 300% and generated new business in multiple new markets✔️ Led efforts to replace antiquated CRM with new innovative solution (Salesforce), customized sales processes and products and implemented cross-platform web tracking👉 100% adoption by sales and partners within first 6 months of rollout👉 2X increase in data capture and email campaign efficiency

Richmond, Virginia Area

Richey May Technology Solutions is a division of Richey May & Co., LLP, a leading provider of assurance, tax and business advisory services to clients throughout the Denver metropolitan area and the United States. Our partnership allows us to offer our clients an expanded range of services – with the same value and integrity that you have come to expect from AMATA Solutions.Please visit the Richey May Technology Solutions website to learn more athttps://www.richeymaytech.com

Richmond, Virginia Area

Oversaw and directed all Marketing, Recruiting, HR, Training, and Onboarding aspects of implementations. Partnered with leaders to build technology roadmap, ensuring technology was evaluated, selected, implemented, and customized to meet their goals. Select Accomplishments: ✔️ Built custom website and established online presence, growing client base from 2 to 10 mortgage companies in 6 months and generating 200% ROI from Google Ad Campaigns ✔️ Functioned as Analytics Director, building scalable dashboards and designing 10+ custom apps to attract new clients and boost sales ✔️ Developed and nurtured relationships with industry leaders by establishing presence at the top 2 conferences in the mortgage industry, growing database by >1000 contacts and leading to acquisition by Richey May

Remote

✔️ Build and maintain dashboards for business areas (Marketing, Human Resources and Recruiting) to optimize reporting and efficiency✔️ Create training videos and develop training program for utilizing dashboards and reports to generate revenue and improve processes✔️ Develop and deploy marketing processes driven by data to increase revenue and employee retention✔️ Utilize DOMO, SQL Server Management Studio, Excel and cloud apps

Richmond, Virginia Area

✔️ Build maintain and update marketing hub website and ticketing system for Loan Officers, Realtors and Employees.✔️ Co-build and maintain regional website for posting events and collections RSVPs, advertising loan programs and marketing materials and posting blog content.✔️ Create and post social media content for 220+ Loan Officer and branch profiles weekly.✔️ Utilize, train and maintain Loan Officer's databases in CRM platforms.✔️ Create and distribute email marketing materials.✔️ Design, create and drive traffic to Loan Officer landing pages for lead generation (Facebook ads, Google AdWords)✔️ Vet and purchase from technology and lead source vendors.1750 E. Northrop Blvd. Suite #170Chandler, AZ 85286Corp State Lic AZ #BK-0904081 | Corp NMLS #3113 | Equal Housing Lender

Chandler, Az

✔️️ Manage branch and Loan Officer profiles on social media (Facebook, Twitter, Google My Business, Instagram, LinkedIn, etc.)✔️ Coordinate posts to maximize exposure and enhance referral partner relationships, create and distribute informational flyers, act as super user for Top-of-Mind software, create and coordinate email, postal and telephone drip campaigns for clients and referral partners.✔️ Provide continuing best practice training to Loan Officers on marketing best practices.1750 E. Northrop Blvd. Suite #170Chandler, AZ 85286Corp State Lic AZ #BK-0904081 | Corp NMLS #3113 | Equal Housing Lender

Scottsdale, Az

✔️ Assist small business owners in allocating advertising dollars, assess advertising program successes✔️ Create original content or import content from websites for Yelp listings✔️ Advise business owners on review responses, develop customer tracking systems, develop and deploy targeted seasonal campaigns

Austin, Texas Area

Summer Session GA to Professor Gene Kincaid, ADV f370- Integrated Communications Management and Galit Marmor-Lavie, ADV f353- Advertising and Public Relations Law and Ethics (Web based).Implement online learning techniques, provide academic counseling to undergraduate students, assist in developing and evaluating assignments, maintain thorough knowledge of technical systems available and aid in production of presentations

Belo, Welch

Graduate Assistant to Dr. Ron Anderson for PR 315: PR for non-majors. We cover the basics across wide-ranging topics of public relations for students considering majoring or minoring in public relations or communications through case study and lecture.

Richmond, Va

Assist customers, maintain thorough knowledge of products in store and competitor's stores, demonstrate electronic products

Master Of Arts (M.A.), Advertising

Activities and Societies: Advertising Graduate Council Member, Associate Editor of the Texas Undergraduate Research Journal.

Google Professional Project Management Certification (Gppmc), Project Management

Gain an immersive understanding of the practices and skills needed to succeed in an entry-level project management role Learn how.

Bs, Public Relations, University Honors/Summa Cum Laude

Activities and Societies: VCU Honors College, Phi Kappa Phi Honor Society, Kappa Tau Alpha Honor Society, Resident Assistant, CreateaThon.

International Baccalaureate Diploma, Summa Cum Laude

Activities and Societies: 1000 hour Community, Action, Service Award for 1K+ hours of volunteer work, Latin Club President/Fund Raising.