Elizabeth G. Arencibia Email & Phone Number

Miami, Florida, United States

Miami/Fort Lauderdale Area

• Developed and implemented full business plan to ensure maximum profitability, scalability, and success• Conceptualized and designed all marketing collateral, including social media assets, website, and printed content driven by competitive analysis, content performance, and consumer insights• Created and nurtured relationships with industry professionals such as liquor representatives, liquor store owners, event planners, and venues• Managed all communications, bookings, and business transactions between clients and ensure excellent customer service• Trained and managed a full staff of part-time employees, brand ambassadors, bartenders, and bar backs

Miami, Florida, United States

Miami, Florida

Miami/Fort Lauderdale Area

• Created and managed all company social media accounts including Instagram, Facebook (including ad campaigns), and Twitter• Planned and executed all company charitable events, luncheons, and networking seminars• Wrote and edited applications for local and federal grants, sponsorships, financial donors, awards, and accolades

New York, Ny

• Originated the first official outreach program which involved personally developing and nurturing relationships with over 40 dance studios and businesses across the Manhattan and Brooklyn boroughs• Assisted the Marketing Department with building marketing campaigns that expanded brand awareness and increased sales• Filmed, produced, and edited promotional photography and videos for use on social media platforms and website• Executed in-store shopping events and promotions that increased sales, boosted store traffic, and improved social media following and engagement

Miami, Fl

• Created and managed company’s Instagram and Facebook accounts in-store• Promoted new inventory through photos and videos on social media platforms• Designed, wrote, and edited signage and flyers that informed customers about weekly sales, promotions, and special events • Consulted on cross promotion with administration to increase exposure, drive sales, and provide improved services to dance community• Used trending hashtags on all posts to attract potential viewers• Hosted online competitions for followers that resulted in increased social sharing • Rewarded new followers with special in-store sales or promotions • Showcased photos of employees and acknowledged their skill sets, milestones, and successes via social media platforms giving a behind the scenes view of the company• Merchandized shoes, apparel, and accessories to appeal to customers

Miami, Fl

• Created and managed all company social media accounts including Instagram, Facebook, and Twitter• Completed managerial duties including managing employees, overseeing schedules, calculating weekly payroll, and receiving payment

Masters Of Science In Marketing, Marketing

Bachelor Of Fine Arts (Bfa)