Elizabeth Armstrong

Elizabeth Armstrong Email and Phone Number

AVP, Paid Search Manager at Synchrony | M.S. in Integrated Marketing Communications from Northwestern @ Synchrony
Elizabeth Armstrong's Location
Greater Chicago Area, United States, United States
Elizabeth Armstrong's Contact Details

Elizabeth Armstrong personal email

n/a

Elizabeth Armstrong phone numbers

About Elizabeth Armstrong

Digital Marketing professional with over 9 years of Paid Search experience working across Auto, Travel, Retail, CPG, and Finance verticals. I enjoy data analysis, learning about new digital trends, and driving business goals forward. Extremely honored and proud graduate from Northwestern University's Integrated Marketing Communications Professional Master's program.

Elizabeth Armstrong's Current Company Details
Synchrony

Synchrony

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AVP, Paid Search Manager at Synchrony | M.S. in Integrated Marketing Communications from Northwestern
Elizabeth Armstrong Work Experience Details
  • Synchrony
    Avp, Paid Search Manager (L11)
    Synchrony Apr 2023 - Present
    Stamford, Connecticut, Us
    • Collaborate with Earned, Owned, and Paid teams on integrated paid media planning and execution• Work directly with business teams on campaign planning, weekly performance review and serve as the client lead• Present SEM capabilities, case studies and learnings to both client and internal teams • Identify opportunities for automation, leveraging internal/external tools
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  • Synchrony
    Avp, Paid Search Manager (L10)
    Synchrony Jul 2021 - Apr 2023
    Stamford, Connecticut, Us
    • Pivotal member in the creation of an in-house marketing agency for a Fortune 500 company• Managed over 20 paid search accounts across Home, Auto, Lifestyle, and Finance verticals o Improved cost per new account 2x for leading Auto company • Trained & informed cross-channel marketing teams on latest search trends, news, and tools o Volunteered at Synchrony-sponsored charity event to teach small-business owners the fundamentals of SEM• Act as a Paid Search SME at enterprise level, providing internal and external trainings
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  • Iprospect
    Manager, Paid Search
    Iprospect Jul 2018 - Jul 2021
    London, Gb
    As a Paid Search Manager, I managed over 20 SEM accounts for Travel, Retail, CPG, and B2B clients. I helped strategize & implement tactics to increase revenue and improve KPI efficiencies while maintaining strong client and vendor relationships.
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  • Microsoft
    Premium Account Specialist
    Microsoft Mar 2017 - Jul 2018
    Redmond, Washington, Us
    As a Premium Account Specialist on the Microsoft Ads team, I collaborated with Account Managers & Executives on their book of premium clients. I provided in-depth analyses to generate optimization recommendations and created custom reporting based on client needs. I also handled related support, billing, and traffic quality items.
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  • Launch Digital Marketing
    Paid Search Specialist
    Launch Digital Marketing Jun 2015 - Feb 2017
    Naperville, Il, Us
    Under the paid search specialist role, I optimized, analyzed, and managed over 100 Bing Ads Accounts. I improved the total spend on Bing Ads by 50% over a 6 month period. I had the ability to become the main paid search contact for 6 motorcycle stores for Adwords (and all other paid services). I provided a biweekly data analysis and suggested changes based on client needs.On top of that, I worked closely with the account managers and the rest of the PPC team on paid search analysis, strategies, and budgets. I conducted bimonthly trainings on topics such as how to use the Bing Ads platform, Adwords optimization, and how to use company-specific platforms.
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Elizabeth Armstrong Skills

Online Marketing Microsoft Office Customer Service Bing Ads Time Management Advertising Social Media Google Analytics Google Adwords Online Advertising Social Media Marketing Retail Teamwork Customer Satisfaction Merchandising Marketing Powerpoint Microsoft Word Visual Merchandising Store Management Marketing Communications Sales Team Leadership Microsoft Excel Market Research

Elizabeth Armstrong Education Details

  • University Of Illinois Urbana-Champaign
    University Of Illinois Urbana-Champaign
    Advertising
  • Northwestern University
    Northwestern University
    Integrated Marketing Communications

Frequently Asked Questions about Elizabeth Armstrong

What company does Elizabeth Armstrong work for?

Elizabeth Armstrong works for Synchrony

What is Elizabeth Armstrong's role at the current company?

Elizabeth Armstrong's current role is AVP, Paid Search Manager at Synchrony | M.S. in Integrated Marketing Communications from Northwestern.

What is Elizabeth Armstrong's email address?

Elizabeth Armstrong's email address is ea****@****ing.com

What is Elizabeth Armstrong's direct phone number?

Elizabeth Armstrong's direct phone number is 163090*****

What schools did Elizabeth Armstrong attend?

Elizabeth Armstrong attended University Of Illinois Urbana-Champaign, Northwestern University.

What are some of Elizabeth Armstrong's interests?

Elizabeth Armstrong has interest in Children, Education, Watching Movies, Reading, Play With My Dog, Watching Movies Of The Books I've Read.

What skills is Elizabeth Armstrong known for?

Elizabeth Armstrong has skills like Online Marketing, Microsoft Office, Customer Service, Bing Ads, Time Management, Advertising, Social Media, Google Analytics, Google Adwords, Online Advertising, Social Media Marketing, Retail.

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