Elizabeth B. Email and Phone Number

Collaborated in developing fundraising strategies including direct mail and eDM campaigns, donor journey mapping, re-engagement programs and single-donor-to regular-donor conversion program.Managed donor communications to retain connection to the organisation and to facilitate future contributions. Structured and prepared reports for leadership team and stakeholder analysis. Facilitated adjustments to CRM custom fields and backend automation content.

Led Wildlife Victoria’s most successful fundraising campaign to date via direct mail, eDM, SMS and social media while maintaining individual donor communications and adapting strategy in a challenging fundraising environment.

Sold spirits B2B, on and off premise, analysed data reports to identify KPIs and built a Victorian client base from the ground-up for an out-of-state, independent brand that was new to VIC.