Elizabeth Ritter Email & Phone Number

Ann Arbor, Michigan, United States

Designing a mobile app prototype for PM&R patients to closely manage their treatment.

Ann Arbor, Michigan, United States

Performed a needs assessment of UM students who chose to delay coursework through the “incomplete” option during the COVID-19 pandemic; shared findings and provided recommendations for digital tools to lessen barriers to course completion.

Ann Arbor, Michigan, United States

Assessed the usability of CrossCompute, a data analytics platform for analyzing spatial infrastructure data, generating automated reports and data visualizations; conducted interviews, surveys, comparative analysis, and usability tests.

Ann Arbor, Michigan, United States

Conducted interviews with Michigan Medicine’s communications department; prepared recommendations to improve workflow management and inter-team collaboration.

• Provide consulting services to multiple PR agencies, including writing, strategic counsel and media outreach.• Lead strategic planning and execution for timely client campaigns focused on product/service launches and strategic initiatives. • Clients in cybersecurity, telecom, IT, commercial drones, legal technology, and food & beverage industries.

• Senior counsel and day-to-day client contact, providing strategic direction for a variety of B2B and B2C accounts.• Dedicated to servicing existing accounts, strengthening PR campaigns and identifying business development opportunities.• Joined agency full-time after 5 months of providing independent PR consulting services. • Clients in commercial drones, legal technology, consumer electronics, consumer goods and food & beverage industries.

Greater Chicago Area

¥ Led strategic direction for multiple B2B and B2C accounts, especially those focused within the technology sector. ¥ Developed innovative, targeted media campaigns and oversaw execution of campaigns, ensuring client deliverables and quarterly goals were met. Efforts resulted in clients' revenue gains, customer wins, Gartner Magic Quadrant recognition and acquisitions.

¥ Planned and executed strategic media outreach to key national, local and trade outlets. Owned day-to-day client communication, prepared and presented weekly activity dashboards and reporting documents. Coordinated submissions for speaking and award opportunities.

¥ Coordinated media outreach, supported client communication, prepared briefing documents and assembled media research. Provided on-site client support at trade shows and industry events.

Contributed to media outreach, compiled media lists and tracked client placements.

Collaborated with business owner in book venture by researching, writing and editing content.

Benzonia, Mi

• Worked for a non-profit, sustainable farming organization dedicated to providing farm-grown food and food preparation resources for the local community.Aided in preparation of grant proposal; coordinated fundraising events and promotional efforts

Developed and executed marketing strategy for a local tutoring company, leading to a triple increase in clientele.

• Interned with the company’s business owner in a marketing/sales role. • Researched and contacted potential clients, resulting in several new business acquisitions.• Observed the practices associated with running a successful small company.

• Aided Linguistics professor by researching phenomena relating to language acquisition and syntax. • Edited the professor’s book prior to submission to publisher.• Presented research findings on divergences between bilingual and monolingual speakers of Brazilian and European Portuguese at symposium.

Master'S Degree, Information Systems, 4.0 Gpa

Activities and Societies: Services for Students with Disabilities (SSD) Director’s Student Advisory BoardCourse Projects: My PM&r Planner.

B.A., Communication Studies, 3.46 Gpa

Activities and Societies: Michigan Association of Communication Studies (MACS); Michigan Advertising and Marketing Club (MAM).