• Guided all digital content and content design projects, delivered final product and deliverables to the executive creative teams. • Created compelling presentations, business cases and concepts to help tell our brand story.• Provided input and implemented complex information architecture such as: taxonomies, ontologies, and metadata guidelines.• Supported the ongoing development and governance of navigation schemas and tagging systems. • Worked with insights team members to find research and data behind our end-users point of view and their online behaviors.• Worked with designers and product owners to brainstorm and problem-solve for elements, components and formats to deliver end-users the most concise and clear path down the funnel.• Lead a team of content strategists, writers, analysts and designers. • Delivered and articulated the business goal behind content changes, designs, navigation updates, and sticky experiences to organization executive, committee members and financial strategists.• Delivered clear, on-brand UX copy for wireframes, prototypes, and financial products.

Responsible for the strategy, execution, and optimization of our web content, digital products and act as the managing editor for the company’s digital channels. • Establish project processes and, plan and execute digital product launches. • Manage and continuously building a motivated team of content writers, editors, UX designers, analysts and web developers. • Ensure common baseline of digital product knowledge across department.• Provide thoughtful and deliberate design decisions for long-lasting use and ensure accessible roadmaps for our patients.• Collaboration with designers, developers, IT software engineers, clinical stakeholders and marketing managers to create cross-functioning products and services.• Set goals and determine KPIs for campaign kick-offs, and ongoing brand efforts.• Translate business objectives into actionable channel tactics.• Develop landing page templating and processes, using best in class design and accessbility measures.• Ensure goals align with our vendor partners, and implement changes to meet the needs of our stakeholders and service lines. • Performs ongoing management of budget, reporting, and tactics for search and organic content.• Pulling data, building reporting dashboards, and filtering data to determine understanding of performance.• Collects and analyize assets and content on our websites and registries.

We partner with clients who are looking for data-driven, honest and realistic change. We build audit and content briefs to deliver messaging proven to convert.

- Created a comprehensive digital content calendar with communications, venors and creative team (on-going).- Curated and published relevant content (images, video and written) to reach and influence behavior of company’s ideal customers. - Designed and managed organic promotions and social campaigns. - Initiated community manager and blogger contracts for race events.- Worked exclusively with pro ultra runner in training programs for Ragnar Trail, wrote episodic copy and scripts, and helped with all stages of production. - Gathered freelance and outside vendors to put together a well rounded library of resources.

Developed and implemented a best in class social media strategy including organic and paid (advertising and promotion campaigns and other impactful content).- Executed annual, quarterly and monthly social media plans. - Acquired new social channel visitors, and developed annual goals for increased awareness.- Drove social sharing and engagement to new heights via engaging, creative, timely content.- 60% YOY increase for organic engagment across IG.- Converted social fans into regular website customers, and creating a large push towards registrations and purchases. - Coordinated seamlessly with business development, brand marketing, web marketing and email marketing team members.

Main responsibilities included: • Strategically implemented SEO tactics, email outreach, and content marketing to build website traffic, increase brand awareness and revenue growth, performing keyword research, evaluating targets, analyzing back-link reports, and competitor analysis• Worked closely with realtors and brokers to determine their goals in both social and brand strategy. Built out blog and social post templates that they would be able to repurpose for their own channels. • Determined project timelines and budgets, and assisted in execution to make sure that projects would get done in a timely manner. • Lead large-scale initiatives, such as hiring vendors for video production and web series, and redesign efforts. In addition, worked with designer and architecture engineers to write up plans for office build outs, office artwork, furniture and more.

Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification. Optimize company pages within each platform to increase the visibility of company’s social content while also staying connected with the company brand. Create editorial calendars, syndication schedules, working with partners, and sponsors to create timelines for blog or article postings. Continuously improve content based on new trends by capturing and analyzing the appropriate social data/metrics, insights and best practices, and acting on the information. Escalate PR events on social platforms, foster relationships with client and accompanying brands. Collaborate with other departments (customer relations, sales, PR, etc.) to manage reputation, identify key players and coordinate actions.

Freelance production crew for Lady Dynamite television series (2015).

Promptly meeting customers needs and concerns, assisting with client services, manage and resolve requests for service and assistance. Full cycle recruiting, interviewing, screening potential candidates, and hiring qualified candidates. Maintaining accurate date and records, verify and assign employee postings. Providing exceptional customer service to our clients and employees. Writing copy and developing content with Marketing Director for weekly blog posts.