• Strategizes and collaborates with cross-functional departments and the field (including but not limited to sales, operations, development, F&B, loyalty and HR) to develop, implement and manage internal and external programs that drive incremental revenue and deepen associate & consumer engagement • Oversees strategic, financial and managerial responsibilities related to paid media, program planning, production and creative execution, including $5MM+ annual budget• Directs agency and manages process to define a new brand architecture and identity that will serve as an accurate and authentic promise to build trust across guests and associates• Collaborates with HR to lead, manage and introduce brandwide employee culture refresh • Manages brand partnership creative and media efforts including Amex, PGA TOUR, Dallas Cowboys, Minnesota Vikings to parlay media value and awareness for the Omni brand• Partners with field marketing, digital, sales and revenue teams to create and execute demand generation strategies that target B2C and B2B segments• Takes a data-driven approach to program management to ensure investments focus on the most impactful outcomes and KPIs• Ensures overall project objectives and processes are well-defined, communicated and completed within provided budgets and timelines• Exhibits a strong level of familiarity across paid media: digital, audio, OOH, TV and video, native and print• Collaborates with in-house creative team and agency resources to develop and introduce program and campaign assets as well as tools and processes to ensure efficiencies and consistencies • Facilitates and oversees photo and video shoot processes for brand and property-level shoots to ensure they meet objectives and are completed on time and within budget• Provides expense directives to the field to facilitate effective budgeting for the following year

Successfully built a trusted partnership between the property marketing leads and the corporate team to maintain brand consistency and standards across all consumer touchpoints. Led marketing initiatives for cross-functional teams including F&B, operations, loyalty, global sales and group business in addition to building and executing property, partnership and brand paid media plans to drive sales.

Successfully grew client profitability across a wide variety of businesses including Texas Wesleyan University, Stripes Convenient Stores, National Cheerleaders Association & National Dance Alliance, Nothing Bundt Cakes, Blackmon Mooring, La Madeleine, MOOYAH Burgers and Taylor’s Gift Foundation.

Provided an essential role in ensuring overarching strategic and business goals were met across a variety of accounts including Red Lobster, Oriental Rug Gallery, SMU Athletics and LifeWalk

Responsible for overall management and implementation of several Gatorade initiatives - Merchandising, National Promotions, New Products & Innovation and Professional Sports Marketing Events

Continued to develop a skillset and passion for account management, creative development and production and relationship-building through experiences with F&B and CPG brands including Chili’s and Arby’s, Frito Lay and PepsiCo

Gained an understanding of account management and client relations by engaging in media insertions, creative development and experiential planning across brands including Zico Coconut Water and Trammel Crow