During this 6-month contract, I worked across Cambridge University Hospitals (CUH), Royal Papworth and Cambridge and Peterborough NHS Foundation Trusts to develop and deliver a high-profile campaign to raise awareness of – and participation in – research opportunities.Engaging both staff and patients across the 3 trusts, I:· Set up project steering and working groups with representation from across the trusts.· Developed project management documents, including a campaign strategic proposal, stakeholder map, engagement log, creative brief, terms of reference etc.· Prepared baseline monitoring surveys to gauge key measures.· Liaised with creative agencies to develop striking branding.

Based at Addenbrooke’s Hospital covering a 9-month secondment, my time was split between the CUH Comms Team and the GLH.I developed stories of regional and national significance, including:· Trials of gene therapy for children with a rare congenital hearing loss· Phase 1 trial results of CRISPR/Cas9 gene editing to treat hereditary angioedemaIn terms of GLH comms, I:· Communicated with customers ordering genomic tests· Accompanied VIP visits to the GLH· Wrote content for new web pages and updated existing information· Organised engagement events· Produced a monthly staff newsletter

Key responsibilities:• Managing / co-ordinating remote teams working on individual projects ensuring that high-quality work is delivered within budget and on time whilst meeting client expectations.• Researching, developing, and writing materials for use within the pharmaceutical industry. Some examples of my recent projects are listed above, • Developing and managing relationships with clients, key opinion leaders, contributing authors, designers, printers, digital designers, and other suppliers.

• Developed, wrote, and managed materials, such as patient information leaflets, newsletters, educational materials for doctors and nurses, DVDs, folders, slide kits, conference e-flyers and stands for exhibitions.

• Researched and wrote e-learning training modules accredited by the Royal Pharmaceutical Society and the Canadian Council for Continuing Education in Pharmacy to train working pharmacists on a new over-the-counter treatment for patients with chronic acid reflux.• Developed an accompanying awareness-raising campaign, including e-banner advertising, advertorials, press releases and easy-access check lists for practising pharmacists.• Project managed the translation of training modules into Canadian French, German, and Brazilian Portuguese.

I developed 3 different e-learning courses:• Academic skills for healthcare - a 10-module course, designed to equip students with the academic skills needed to undertake an intensive online course in paramedicine. I researched the activities, wrote and designed the course using the Blackboard OLE (online learning environment). Learning activities ranged from keeping an online reflective learning journal, participating in discussion forums, accessing on-line books, analysing video footage, reflecting upon different situations, participating in group activities to prepare materials for presentations, online lectures etc. Each module consisted of 8-10 hours of learning and covered areas ranging from taking notes, presentation skills and professionalism to writing for higher education, academic reading and finding and retrieving information.• Coaching and mentoring - an online course designed for tutors working with paramedic students. This course encouraged individuals to reflect upon their role in their future students'​ development. I researched, wrote, designed and developed this course. • HN global study skills - this was a MOOC (massive open online course) for up to 250,000 international students a year undertaking HN (higher national) qualifications with Pearson College. I researched, developed and wrote the content. The course consisted of 10 modules, each of about 5-8 hours'​ study and catered for students with differing needs and levels of ability. I also introduced a number of 'learning companion' activities where students were encouraged to discuss their learning with a trusted friend, family member, neighbour or former tutor.

As Corporate Communications Manager of Birmingham City Council (BCC), I led a team of 19 people with specialist skills in writing, graphic design, web communications and marketing/promotions. I ensured that the team produced high-quality work within time-scales and to budget. As a senior manager in a large and complex organisation undergoing significant change, I also took on special projects and responsibilities, including:• Tendering for the print and distribution contract of BCC's fortnightly community newspaper delivered to 420,000 homes in the city (worth more than £2 million over 3 years)• Planning and delivering large-scale events, such as elections night coverage (European, national and local) and managing major sponsorships e.g. Gardeners'​ World Live• Developing a business case for procuring a new corporate web site, tendering for a content management system and developing the outline processes and procedures• Developing and delivering communications strategies for projects such as Census, Devolution and Localisation, Duty to Inform, Consult and Involve, Efficiencies etc.• Contributing to a high-profile team to bring about cultural change across the organisation. • Attending EMT and CMT meetings to present papers on subjects ranging from corporate identity and re-design of the community newspaper to transforming the web. Following the presentations, I fielded questions from members, directors and other senior officers• Organising and running strategy workshops to develop high-level messages and a 5-year overarching communications plan for Europe's largest local authority.

• I was head-hunted to join the Customer First Business Transformation Team on a 6-month secondment as a Business Change Manager introducing a new approach to communicating with the council's one million plus customers. • We pioneered a SAP-CRM to target customer communications, ensuring that the right message reached the right person at the right time using the right channel (text, email, letter, social media, advertising etc.)• I developed and delivered a comprehensive 2-day training programme to colleagues across the council in the use of the SAP-CRM. This enabled BCC, for the first time, to co-ordinate the development and recording of all of its campaigns across the council.

Following a competitive pitch, I was responsible for developing and managing a new account worth about £500,000. My main responsibilities included:• Organising and running a 2-day symposium 'The science of contrast media' for 100 European specialists• Project managing educational symposia at major European conferences• Producing journals, press packs, abstract books and multi-media platforms• Launching a new quarterly journal for radiologists• Managing client budgets and relationships.

This was a newly-created post, so my remit was to develop and deliver all of the internal and external communications programmes, channels and messages within the health authority, its 3 primary care groups/trusts and mental health care trust. My main achievements included:• Winning NHS national awards for our quarterly community newspaper, monthly staff magazine and annual report.• Managing the Authority’s press relations, including issuing press releases, fielding calls, tracking journalist interactions, and organising press conferences. • Significantly raising the organisation’s profile within the local and regional press.• Training senior staff in media handling and interview techniques. • Developing and delivering internal communications programmes supporting major organisational change and promoting public health messages and NHS campaigns, such as the annual ‘flu vaccination, sexual health, and reducing unwanted teenaged pregnancies.• Working with a group of young adult volunteers to develop a free magazine for teenagers promoting messages about mental and sexual health. I also ran short writing training courses and proofread the draft magazine.Following NHS re-organisation, I set up a comprehensive communications service shared between 3 primary care trusts and a local mental health care trust as specified in a service level agreement.

During my time at Colwood, I progressed from a Medical Writer to a Managing Editor working on a range of projects from a rapid-reaction news-handling service, newsletters, detailed reports from scientific symposia, PR programmes and clinician and patient information. I also managed a KOL speaker bureau and developed and delivered internal marketing competitions to support the launch of major new products. Therapeutic experience in diabetes, oncology, asthma, cardiovascular disease, narcolepsy, mental health, obesity and fungal infection.Main responsibilities included:• Writing articles, abstract books, features, news releases, symposia reports, presentations, and newsletters.• Managing client relationships.• Symposia management, including liaison with speakers and venues and on-site attendance.• Developing a rapid-reaction news-handling service, delivering information from key scientific meetings.• Developing an international PR programme to raise awareness of diabetes and treatment options.

• PR Assistant, Cystic Fibrosis Trust (1993–94): worked with families and adults with CF, managed media enquiries, wrote for the quarterly CF supporters' magazine, and produced written materials for patients, such as a series of information leaflets for CF adults on subjects such as independent living and organ transplantation.• Writer, Penn Communications (1992–93): researched and wrote articles for the Benefits Agency staff newspaper and management magazine.• Office Assistant, David Blunkett MP (then shadow Environment Minister) (1990): based within the Houses of Parliament in Westminster. Duties included dealing with telephone enquiries, managing constituency correspondence and sourcing specialist dog food for David’s guide dog Offa.• Research Assistant, SIRA (the Scientific Instrument Research Association) (1984-5)