My favorite question is just one simple word – “Why?”I’ve learned that asking “Why?” (and then continuing to ask again and again) is the simplest and best way to diagnose the root of any problem or challenge. Often, the most critical insights are not the easiest to identify. It takes curiosity, analytical thinking, collaboration, and creativity to go beyond the obvious and get to the transformative.As a deeply curious person, I am constantly asking “Why?” to reach the next big idea. I’m not deterred by the tough questions without clear answers - I’m inspired by them. I am passionate about using my background in psychology, business, and brand strategy to solve complex challenges to build better brands and companies.